Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy from CRC Press will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts, and Marketing Managers will find tools, inspiration, and ideas to rejuvenate their thinking, inspire their team and improve their craft.