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Sony BRAVIA 9 K65XR90 65" 4K HDR Smart QLED Mini-LED TV

Name: Sony BRAVIA 9 K65XR90 65" 4K HDR Smart QLED Mini-LED TV
Brand: Sony
SKU: SOK65XR90
Price: 2798.00 USD
Availability: InStock
Rating: 4.5 (19 reviews)

BH #SOK65XR90 • MFR #K65XR90

19 reviews

Authorized Dealer

Sony BRAVIA 9 K65XR90 65" 4K HDR Smart QLED Mini-LED TV

Key Features

4K QLED Mini-LED Panel
HDR10, HLG, Dolby Vision Compatible
Google TV OS
120 Hz Native Refresh Rate

Experience Sony's brightest TV yet with the K65XR90 65" 4K HDR Smart QLED Mini-LED TV. The BRAVIA 9 series is backlit by thousands of mini-LEDs that are precisely controlled by Sony's XR Backlight Master Drive and filtered with enhanced QLED color to deliver top-of-the-line brightness, contrast, and detail.

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Screen Size

65"

75"

85"

Shipping Restrictions

Sales and Export of this item to China, Hong Kong, Russia, and Venezuela are prohibited.

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Sony Bravia 9 Overview

The B&H Television Buying Guide

With reduced glare and a wide viewing angle, the K65XR90 produces cinematic quality for every seat in the room, at any time of day. Connect HD and UHD devices via HDMI 2.1 inputs with advanced gaming features like VRR and ALLM. The built-in Google TV OS provides a plethora of streaming options with your favorites and frequently watched shows brought together in one convenient home screen. For audio, the K65XR90 delivers theater-like sound with a 70-watt, 2.2.2-channel speaker system that follows the action on screen. Additionally, Acoustic Center Sync allows the TV to be used as a center channel with compatible BRAVIA home theater models.

Precise Mini-LED Lighting

Sony's XR Backlight Master Drive controls thousands of Mini LEDs with precision to deliver Sony's brightest 4K TV. Enhanced by XR Contrast Booster 30, the K65XR90 displays incredible contrast with deep, detailed blacks and dazzling highlights.

QLED Enhanced HDR Color

HDR capability provides access to billions of accurate colors and shades. The QLED panel, reinforced by XR Triluminos Pro, enhances the range of hues and saturation, revealing precise color in every scene, making skin tones look completely natural.

Powerful TV Processing

Watch everything with lifelike picture quality, powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity.

Anti-Glare Screen with Wide Viewing Angle

Sony's X-Wide Angle preserves color and brightness while viewing the TV from any angle, so everyone sees a premium picture. X-Anti Reflection reduces screen glare, so you can enjoy content in any room at any time of the day.

Smart Streaming with Google TV & Google Assistant

With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV brings together your favorite entertainment from across your apps and organizes it all, just for you. Finding what you're looking for is made even easier with Google Assistant. Press the Google Assistant button on the remote or try saying, Hey Google, find action movies to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices.

Please note, a free to use Google account and acceptance of terms of service is required for full feature access. Use of this product without connecting to a Google Account allows only basic features and certain apps.

Studio Calibrated Picture

With decades of film production experience, Sony strives to faithfully reproduce the creator’s vision with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home, with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode, see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.

XR Clear Image Processing

Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of people's faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery. Upscaled, simulated, and enhanced 4K images will vary based on source content.

XR Motion Clarity

Enhance fast moving content like live sports and action-packed movies with Sony's XR Motion Clarity. This advanced processing combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear.

Acoustic Multi-Audio+

The Acoustic Multi-Audio+, up-firing Beam Tweeters and dual Frame Tweeters produce a wider, elevated soundstage, enabling audio to follow the action on screen. Voice Zoom 3 intelligently controls dialogue so you can hear every line loud and clear. Additionally, with support for Dolby Atmos, DTS:X, and 3D Surround Upscaling, everything you watch gets the surround sound treatment.

Center Speaker Sync

Pair your BRAVIA TV with compatible BRAVIA Theater models for the ultimate cinema-like experience at home. Acoustic Center Sync pairs the TVs speakers with the sound system, reinforcing the center channel for clearer, fuller dialog. When connected, easily control the sound settings on the TV's Quick Settings menu, making it easy to adjust volume and sound field with a single remote.

BRAVIA Connect App

Easily control your BRAVIA TV from your smartphone. With BRAVIA Connect app, you can adjust volume and settings without needing your remote or the TVs on screen menu. The app also provides technical support, recommendations, and helps you discover useful features.

Optimized for PS5

Get detailed, responsive game play with BRAVIA TV exclusive features for the PlayStation 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag, and back to Standard Mode when streaming for optimized picture quality.

Additional Features

AirPlay 2 and Chromecast built-in
Game menu with gaming specific picture options
Variable Refresh Rate (VRR)
Auto Low Latency Mode (ALLM)
Source based Tone Mapping (SBTM)
Four-position table stand
Compatible with BRAVIA Cam (sold separately)
Premium backlit Eco Remote
Eco Dashboard to customize energy saving settings

UPC: 027242929890

Sony Bravia 9 Specs

Key Specs

Display Size	65"
Panel Type	LCD with Mini-LED Backlight
Native Resolution	3840 x 2160
HDR Support	Yes: HDR10/Dolby Vision/Hybrid Log Gamma
Variable Refresh Technology	Variable Refresh Rate (VRR)
A/V Inputs	4x HDMI 2.1 1x Coaxial F-Type (RF Antenna)
A/V Outputs	1x TOSLINK Optical (Digital Audio)
HDCP Support	Yes: Version 2.3
Wireless	Wi-Fi 6 (802.11ax) / Bluetooth 5.3
Ethernet I/O	1x RJ45 (Unspecified Ethernet)
Virtual Assistant	Apple AirPlay, Google Assistant Built-in
Smart TV	Yes: Google TV

Display

Display Size	65"
Panel Type	LCD with Mini-LED Backlight
Aspect Ratio	16:9
Display Orientation	Landscape
Native Resolution	3840 x 2160
Lighting System	Mini-LED Backlight
HDR Support	Yes: HDR10/Dolby Vision/Hybrid Log Gamma
Refresh Rate	120 Hz
Variable Refresh Technology	Variable Refresh Rate (VRR)
Auto Low Latency Mode (ALLM)	Yes
Viewing Angle (H x V)	178 x 178°

Video

Video System	ATSC
TV Tuner	Yes (ATSC 3.0, Clear QAM, ATSC)

Connectivity

A/V Inputs	4x HDMI 2.1 1x Coaxial F-Type (RF Antenna)
A/V Outputs	1x TOSLINK Optical (Digital Audio)
HDCP Support	Yes: Version 2.3
Audio Return Channel (ARC)	eARC
Wireless	Wi-Fi 6 (802.11ax) / Bluetooth 5.3
USB I/O	2x USB-A (Unspecified Version) (Video/Photo/Charging/Audio)
Ethernet I/O	1x RJ45 (Unspecified Ethernet)
Other I/O	1x 1/8" / 3.5 mm Serial (RS-232C) Control Input 1x 1/8" / 3.5 mm IR Input 1x 1/8" / 3.5 mm Proprietary Input
Multi-Input Support (PIP/PBP)	No

Speaker

Built-In Speakers

Yes: 70

Convenience

Virtual Assistant	Apple AirPlay, Google Assistant Built-in
Smart TV	Yes: Google TV

Electrical

Power Consumption	Typical: 507.0 W Standby: < 0.5 W
Input Power	120 VAC, 60 Hz

General

Remote Included	Yes with Built-In Mic Battery: 2x AAA
VESA Mounting-Hole Pattern	300 x 300 mm
Dimensions	56.8 x 32.9 x 1.9" / 1443 x 835 x 48 mm (without Stand) 56.8 x 33.3 x 13.7" / 1443 x 846 x 349 mm (with Stand)
Weight	71.4 lb / 32.4 kg (without Stand) 76.7 lb / 34.8 kg (with Stand)

Packaging Info

Package Weight	95 lb
Box Dimensions (LxWxH)	61 x 39 x 8"

Sony Bravia 9 Reviews

SONY BRAVIA 9 IS THE BEST TV SONY HAS EVER MADE

By TV Enthusiast

Rated 5 out of 5

Date: 2025-06-03

This is hands down the best TV Sony has ever produced. The picture quality is outstanding and so filmic. You can also make the picture look however you want whether you’re an accuracy person or someone who prefers pop and enhancement. I know people say OLED is the best but I beg to differ. The 85” Bravia 9 model specifically is in a league of its own and has to be seen in person, preferably in your or someone’s home and not a retail store, to understand just how great this TV is. I’m coming from an 83” A80L and tried the LG G5. I returned the G5 because I missed that SONY processing and I went with the 85” Bravia 9. Best TV buying decision I’ve ever made hands down.

In-store vrs home

By Bryan64

Rated 4 out of 5

Date: 2025-04-08

In-store performance and home same. Couldn't ask for better. Easy setup, both out of box and final hardware install. Caution! Unit very heavy. I like software the way it is. NO UPGRADES! Is trying to o a software upgrade already. I don't want. Looks like Google and Sony are trying to control the apps. Very confusing for me.

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What are the differences in A95L & Bravia 9's ...

What are the differences in A95L & Bravia 9's picture quality and features?

Asked by: Marielle

I got the Bravia 9 and it is Outstanding to say the least. The blacks are super black, little to no ghosting, love the back lit remote and most of all, no more burn in with OLED Televisions. The last 3 LG OLED had burn in within 3 years, so we are going to try the Bravia 9 now.. It is a highly flexible TV with a myriad of adjustments to get it the way you want it. You will be happy with both models.

Answered by: Ideal

Date published: 2024-06-11