General Brand 77mm Circular Polarizing Filter

General Brand 77mm Circular Polarizing Filter

General Brand 77mm Circular Polarizing Filter

B&H # GBCP77 MFR # 77CP
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Product Highlights

  • Makes a Blue Sky Bluer
  • Enhances Clouds
  • Eliminates Reflections
  • High Quality ColorCore Glass
  • Black Aluminum Filter Ring
  • Made in the USA
  • 10-Year Warranty
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General Brand 77CP overview

  • 1Description

Tiffen 77mm Circular Polarizer Filters - Light rays which are reflected become polarized. Polarizing filters are used to select which light rays enter your camera lens. They can remove unwanted reflections from non-metallic surfaces such as water or glass and also saturate colors providing better contrast. The effect can be seen through the viewfinder and changed by rotating the filter. The filter factor varies according to how the filter is rotated and its orientation to the sun.

If you're out walking on a lovely day - in the mountains or at the beach - and you want to get a fabulous shot of a cloud-filled sky or make the water seem more saturated, then a polarizer is the way to go. This filter is the best way to make the clouds stand out, increase or decrease the saturation of the ocean or increase or decrease the reflection off the water. You can also use this filter when shooting into glass or windows since it will, again, either increase or decrease reflections.

If you're shooting black and white and want to simulate a threatening storm, try throwing on a #25 Red filter. The vista will take on the appearance of an imminent, ominous storm. 

Along with a UV or Skylight Filter, a polarizing filter should be a part of everyone's gear bag. It can turn a run-of-the-mill image into a stunning, creative photo by increasing color saturation.  

Note: Circular polarizers are specifically designed for use with auto-focus SLR cameras (They will also work on manual systems without problems)

This filter eliminates ultraviolet rays from outdoor shots as well as polarizing the light to remove reflections, and increase color saturation, without affecting the overall color balance
Can dramatically enhance a blue sky and make the clouds more prominent
Used best at right angle to the sun
Effective with cameras that use beam splitters in the path of the TTL light meter and with AF cameras
In the Box
General Brand 77mm Circular Polarizing Filter
  • 10-Year Warranty
  • Table of Contents
    • 1Description

    General Brand 77CP specs

    Filter Type Circular Polarizer
    Filter Factor 2.3 - 2.8 (1.2 - 1.5 Stop)
    Shape Circle
    Circular Size 77 mm
    Rotating Yes
    Front Accessory Thread / Bayonet 77 mm
    Filter Thickness 0.2" / 5 mm
    Filter Material Glass
    Coatings None
    Packaging Infozcsyvsffqyuryevtffsabzsu
    Package Weight 0.15 lb

    General Brand 77CP reviews

    77mm Circular Polarizing Filter is rated 4.5 out of 5 by 341.
    Rated 5 out of 5 by from 77mm Circular Polarizing Filter by Tiffen I bought this for an upcoming trip to Alaska, but did get to use it while shooting a soccer game and some candid shots of a neighbor who was sitting in front of a car with a very bright reflection off a windshield. The filter has a knurled ring to rotate it, which allowed the reflection to be minimized, so in that regard it worked as it should, I wasn't sure as to the affect on f/stops, but from what I can see now, it is 1.5 to 2 f/stops of loss, but since it is intended for bright light situations, I don't think that will be a big problem. So far I am totally pleased with this American made filter.
    Date published: 2015-05-21
    Rated 5 out of 5 by from polar for the right price We used tiffen in school and also it is known for quality lens filters. that was the deciding factor when i was choosing my polarizer. i cant say much more, it is a polarizer, it does exactly that, removes reflections and makes the ky a deep pretty blue. i like it, as far a people saying once the filter is on its tough to turn off, i think there might be some over tightening issues as i have not experienced any such problems yet. as far as cross threading, all filters cross thread easily its just the nature of such a fine thread. its more user error than manufature error.
    Date published: 2012-11-29
    Rated 4 out of 5 by from Good for the money For my Canon 24-105mm lens I bought B&W 77mm extra resisting coating circular polarizer for $ . It worked well until I touched the glass with the tip of my finger. I carefully cleaned it with some special fiber-shmaiber cloth w/o using any lens cleaner, just keeping it for a couple seconds next to my lips. The spot from the finger disappeared... along with that resisting coating. So I sent it back and bought inexpensive Tiffen filter. I don't know how many layers of coating it's bearing, but it can be easily cleaned. I did not notice any significant difference in a picture quality in comparison with the 4 times more expensive B&W product.
    Date published: 2013-05-31
    Rated 4 out of 5 by from A great filter for the price I had a polarizing filter about 25 years ago, misplaced it and finally decided to get a new one, my lens takes 77m size and looking at the prices I was taken aback for a moment, some were several hundred dollars and then I came acrss the Tiffen one. I use it mainly to shoot outdoor scenes and apart from eliminating the normal glare from swimming pools or fountains it is amazing how rich the colors become on things you would never think had glare. It is a great product, have used it about 10 times since buying it.
    Date published: 2008-08-14
    Rated 1 out of 5 by from Did not work as promised... Bought this for a very specific application and tech service at Tiffen and B&H assured me this filter would cut relections in glass windows completely. I shoot a lot of architecture and some of my retail clients want to see the inside of their stores from outside. I shot the scenes with and without filter and there was no discerable difference what-so-ever. Also shot some big blue sky landscapes with and without and compared- nothing a minor tweak in PS couldn't pull out. The worst part is that the filter has a ribbed edge which became permanently attached to my UV filter. Had to buy something called a filter wrench to get it off.
    Date published: 2011-02-16
    Rated 5 out of 5 by from Excellent value I used this while on safari in Africa. I used it on 2 L lenses, the Canon 28-300 IS and 100-400 IS. I had minimal vignetting and no distortion that I can see in the photos. Moreover, I had no posterization which I had with my Hoya in the past in bright sunny situations--very weird. The build quality is good, although B+W are still my favorite (but you pay for them). As this safari was a 2 day event and the lenses were rented, I needed a 'disposable' filter, and this fit the bill. It turns and looks like new even after the Africa dust. I prefer polarizers for most uses, as they improve color saturation. I kept the other lens 'bare' and used it as my low-light lens.
    Date published: 2009-11-03
    Rated 5 out of 5 by from It work I just purchased my Canon EOS T2i with 18-55mm lens. I decided to upgrade my lens to Canon 28-105mm f/4L. Surfed around for a 77mm circular Polarizing filter that has a good review but not too expensive. I found one in B&H website which perfectly fit my new lens. It screw-in/out both my canon lens and UV filter smoothly. The blue sky is bluer. I tried few shots of my cellphone on top of the table that catches reflections from a nearby window. The polarizing filter eliminated the glares. However, I really have to look for the good setting by rotating the filter very slowly. Few times the outcome were inconsistent probably because my setting were not right.
    Date published: 2010-05-25
    Rated 5 out of 5 by from Helps to present Professional Images I have on lens when working with images that have water, glass, sky with clouds, buildings with sky,when looking for details in leaves, flowers, vehicles, general landscapes. The list goes on I just say get one and use it. Try looking through filter as you turn it does not need to be on camera. See what it does to objects in view. It brings out details of tire marks on roadway. Cut glare for mirror windowed buildings. Even can remove eyeglass glare in people photographs.
    Date published: 2009-08-07
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