Orders placed after 4pm on weekdays will not ship until the next business day. Orders placed after 12pm Fridays will not ship until the following Monday.
Faster shipping methods may be available; just upgrade during checkout.
*Some exclusions apply.
Enter new zip code to refresh estimated delivery time.
The Formatt 72mm Super Soft Gold 2 Enhancing Schott-Desag B270 Crown Optical Glass Filter is another incredible innovation from Formatt. This filter has been specifically designed for today's High Definition cameras which tend to be ultrasharp and somewhat unforgiving when it comes to skin tones.
SuperSoft Gold filters combine two highly successful techniques by laminating a soft gold enhancer with the trendsetting HD Soft filter to provide the ultimate in facial enhancement for the HD camera user.
The beauty of this filter is that it will still allow you to obtain lovely, softened images but without a noticeable loss of contrast. It will also correct for the bluish tint associated with some HD photography. As applied to portraiture, it will correct for unsightly skin blemishes and provide smoother, more flattering images of your subject.
Formatt, a company with three generations of professional filter-making experience produces every filter to the highest technical standards. The finest materials, together with state of-the-art production technology have resulted in a standard of optical excellence unmatched anywhere else.
Note: HD Super Soft Gold Enhancing filters are available in three strengths 1 to 3-with 3 having the greatest effect.
It provides more correction than the Soft Gold Enhancer.
HD Super Soft Gold filters use the latest developments in materials technology to soften outlines and enhance flesh tones, removing blueness and facial blemishes without distortion.
Tiny particles within the skin tone enhancing matrix bounce incoming light onto the reverse face of the glass filter; total internal reflection projects the light into the camera lens, refracted by the glass, softening the image but without losing contrast. The use of refraction eliminates the color split associated with diffusion.
Each filter is manufactured from Schott-Desag B270 Crown Optical Glass
It has absolute consistency in color and density to Kodak Wratten standards.
Its precision grinding and polishing result in unbeatable optical flatness allowing use on even ultra-long focal length lenses.
Filter edges are protected with a unique frame for maximum protection and easy handling.
In the Box
Formatt Hitech 72mm HD (High Definition) Super Soft Gold 2 Enhancing Schott-Desag B270 Crown Optical Glass Filter