First Light Video DVD: The Role of Research in Advertising

First Light Video DVD: The Role of Research in Advertising

First Light Video DVD: The Role of Research in Advertising

B&H # FITRRA MFR # F964DVD
First Light Video DVD: The Role of Research in Advertising

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  • 1Description

Videomaker - The Role of Research in Advertising - This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the way in which the product is advertised.

It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.

Table of Contents
  • 1Description
Subject Cinematography
Author Videomaker
Edition First
Hard/Soft Cover DVD
Pages 36 minutes
Dimensions DVD
Illustrations Yes
ISBN Number Not Available
Publisher First Light Video
Date Published Not Specified
Packaging Info
Package Weight 0.24 lb
Box Dimensions (LxWxH) 7.0 x 5.0 x 0.5"

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