The Hasselblad H3DII-31 SLR Digital Camera has been developed around a unique digital camera engine producing increased lens performance and an unsurpassed level of image sharpness. By focusing solely on digital camera architecture, Hasselblad is able to offer photographers the full benefits of professional medium-format digital cameras as well as the ease of use of the best 35mm DSLRs. The H3DII design has also made possible the launch of a 28mm lens, designed and optimized solely for digital image capture.
The H3DII-31 delivers outstanding digital performance, taking full advantage of the virtues of medium format photography. The result is flexibility for the professional photographer, including the freedom to choose between eyelevel and waist-level viewfinders, digitally APO corrected lenses, and on-the-fly classification of images. Furthermore, the H3DII-31 offers the photographer the freedom to work with film to allow shooting under extreme conditions, and Hasselblad's Natural Color Solution delivers out-of-the-box image quality only achievable in a true digital camera system.
The H3DII is the 4th generation of the Hasselblad H-system, and provides improved controls and functionality, better sensor cooling, a more intuitive user interface, and a bright, 3" display. When combined with the latest Hasselblad's image processing software - Phocus by Hasselblad - H3DII will set a new standard for digital photographic quality. Featuring a range of new techniques and features. Phocus will provide the power and finesse needed to serve and support the latest Hasselblad camera developments and to enable groundbreaking levels of image quality - all in a modern and easy-to-use environment. Every aspect of Phocus has been developed and designed to reflect the way that photographers work and to help ensure that you can spend as much time as possible taking images - not processing them.
- Moiré Removal
Even very high resolution images can exhibit moiré under certain circumstances. With Phocus, moiré is effectively removed without the need to make special mask selections or other manual procedures, and is performed directly on the raw data. - Expanded Metadata
The metadata included in Phocus images follows the IPTC Core standard with XMP Plus, with added GPS data functions, Phocus links GPS data directly to Google Earth, making geographic reference a snap and image storage and retrieval much easier. - Hasselblad DSLR Camera Preparation
Any photographer knows that the more prepared you are for a shoot, the more likely things are to go according to plan once in the field or on the shoot. Phocus is designed to make pre-planning easier than ever before, allowing you to pre-set camera parameters and folders and the like. - Enhanced Tethered Operation Control
Phocus provides special extended controls of your Hasselblad camera, such as the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera. - Improved GUI
The GUI includes straightforward options for customizing your set-up to suit a number of different workflow situations, such as choice of import source, browsing/comparing functions, file management, image export in a range of file formats, pre-set of options for coming shoots, and much more. - Improved Views
The Phocus view section allows layout and composition to be tailored to suit the current workflow, providing a wide range of options including full view, compare, browse, horizontal or vertical view, and so on. Plus multiple folders can be open at the same time for simultaneous viewing, comparison and selection.
Flexcolor users will be eligible for a free upgrade to Phocus when it is made available. Check back on www.hasselblad.com for exact release dates.