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Blending the elegant beauty of a coffee-table book with the insights of an educational text, Joe McNally's The Moment It Clicks: Photography secrets from one of the world's top shooters offers captured images and tricks of the trade from a lifetime of camera work. This book from New Riders gives you access to the same techniques that McNally shares in his seminars, workshops, and lectures around the world, when he's not on assignment for big-name magazines and Fortune 500 clients.
The author simplifies photography concepts, distilling each into one brief sentence to make it more easily understood and internalized. Then, he reveals invaluable tricks and tips he's picked up from years behind the camera. Additionally, McNally shares his own photos to illustrate the techniques he's explaining, and tells you the stories behind the shots. Learn the challenges that each type of assignment brings, and discover how to set up similar shots of your own. McNally also reveals the equipment used to get the shots, including lenses, lights, and accessories. Get ready to learn and be inspired by a seasoned professional in the photographic world.
About the Author
An internationally acclaimed photographer, Joe McNally has spent 30 years in the business and completed assignments in over 50 countries. The bulk of his work has been done for magazines, including Time, Sports Illustrated, and National Geographic. In the mid-1990s, McNally served as Life magazine's first staff photographer in 23 years. The industry veteran also has commercial assignments for Target, Nikon, Sony, and numerous other companies under his belt. Arguably his most notable project, Faces of Ground Zero - Giant Polaroid Collection became widely known as one of the most significant artistic responses to the World Trade Center tragedy. McNally is a recipient of the Alfred Eisenstaedt Award, and has also been honored by Pictures of the Year International, World Press Photo, The Art Directors Club, American Photo, Communication Arts, and Graphis. When he isn't shooting, he can often be found lecturing or teaching at workshops and seminars around the world.