Amherst Media Book: The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers by Kathleen Hawkins

Amherst Media Book: The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers by Kathleen Hawkins

Amherst Media Book: The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers by Kathleen Hawkins

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Amherst Media Book: The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers by Kathleen Hawkins

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  • 1Description

The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers - Wedding photography is a very competitive field and knowing how to market yourself and stay afloat is critical to remaining a viable photographer.

In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits.

Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.

Determining your target demographic and finding ways to reach these clients
Tips for creating customer loyalty
How product bundling and relationship marketing can boost your bottom line
Amplifying your product line to create luxury appeal
Web-site and e-mail dos and don'ts for reaching your clients more effectively
Table of Contents
  • 1Description
Subject Non Photographic General Interest
Author Kathleen Hawkins
Edition First
Hard/Soft Cover Paperback
Pages 128
Dimensions 8.5 x 11" (21.6 x 27.9cm)
Illustrations 175 color
ISBN Number 978-1-58428-232-7
Publisher Amherst
Date Published June 2008
Packaging Info
Package Weight 1.15 lb
Box Dimensions (LxWxH) 10.9 x 8.4 x 0.4"

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