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The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers - Wedding photography is a very competitive field and knowing how to market yourself and stay afloat is critical to remaining a viable photographer.
In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits.
Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.
Determining your target demographic and finding ways to reach these clients
Tips for creating customer loyalty
How product bundling and relationship marketing can boost your bottom line
Amplifying your product line to create luxury appeal
Web-site and e-mail dos and don'ts for reaching your clients more effectively