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The Business of the Theater Kit - These programs cover every major aspect of getting the show up and on stage. Such as: the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and "running" costs, and developing a marketing/publicity and advertising plan.
It features theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatre's top advertising agency; who offer insights into forming a contract and negotiating.
The discussions are both dynamic and informative and offer insights into how you form a contract and behind the scenes negotiations that are vital for all aspects of theatre production.