This is a Lowel Rifa 66 eXtra/Flo, LB-35 Soft Case Kit--a 750W softbox light kit. The Rifa eX 66 is multi-wattage and multi-voltage, with the appropriate adapters and bulbs (available separately).
The Rifa eXchange system enables you to install an optional lamp socket that will accept a lower wattage halogen, screw-in tungsten, or cool-running fluorescent lamp. Creating beautiful soft key light or fill light doesn't have to be strenuous or time consuming. Compact, lightweight, and self-contained, the Rifa eX 66 uses a simple design approach similar to an umbrella to achieve its quick and easy set-up and strike capabilities.