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This is a Photek GoodLighter 36" (91cm) Silver Umbrella with a removable 8mm umbrella shaft. Photek GoodLighter umbrellas are manufactured on a 10-spoke frame, giving them more stability than an 8-spoke frame used by most other umbrella manufacturers.
A white umbrella greatly softens and broadens the light output of any strobe or lower wattage constant light. Silver umbrellas soften, too, but they provide a slightly "harder" light, with specular features in the highlight areas.