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First Light Video DVD: Mass Communication: How Television Ratings Work
First Light Video
DVD: Mass Communication: How Television Ratings Work
B&H # FIMCTRW
MFR # F990DVD
7-10 business days
This item's manufacturer/distributor usually ships within 7-10 business days business days (subject to availability). You will be charged as soon as the manufacturer receives the order. This item is noncancelable and nonreturnable.
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Mass Communication: How Television Ratings Work - Students will learn how the ratings game works. Learn how families are selected at random to participate in taking a ratings sample. Learn how powerful the "people meter" is and how it determines who is watching what at what time and for how long. This , in turn, determines what gets broadcast and what may get cancelled.