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This is an Interfit 43" (109 cm), Silver/Black Backing Umbrella. Silver umbrellas are used to bounce light onto a subject. They provide softening, with a harder shadow than a regular white umbrella. Light loss is usually ~1.5 f/stop compared to the same light used direct, bare light. The black backing cuts down on stray light.
Use this size umbrella for a 2 - 3 person 3/4 length portrait.