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The Photographers Guide to Making Money is a comprehensive resource that teaches photographers the tricks of the trade for creating a thriving business without breaking the bank. The book has do-it-yourself projects, as well as inspiring and instructional images. Drawing on the first-hand experiences of established professionals, this reference discusses opening a photography studio from the ground up.
Karen Dorame covers what equipment to purchase, how to make the most of marketing, and how to streamline production efforts. The simple, numbered tips cover all the necessary skills needed to become an expert in marketing, accounting, sales, customer service, and design.
Where to find the best deals when seeking to further your education
Marketing tips that boost your exposure while saving you money
Tips on finding bargain-basement props and backgrounds to add variety to your work
Simple ideas for designing your own backdrops even if you're artistically challenged
How to make the most of your studio's location
Simple steps you can take to "brand" your studio (without hiring a marketing firm)
Using blogs, social networking sites, and other internet resources to promote your business
Light modifiers you can build yourself
Avoiding costly financial mistakes that can ruin a small business