The Business of Media Distribution - For those entering the world of cinema who want to know how distribution controls the profits, this book is an eye opener. Packed with valuable information and written by a true insider, you'll learn how various media come together to determine profit motive. Whereas many people consider other elements of the business more pivital (production, marketing, creative, finance, law), you'll soon see how distribution is the undercurrent that runs the money end of the industry.
This book will be of great use to every aspect of the business - lawyers, producers, market executives and students. This book is officially endorsed by Variety magazine.
About the Author: Jeff Ulin's background includes being a media executive, attorney, lecturer, and entrepreneur. Half of his 20 years in the business have been at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), managed franchise sales for Star Wars and Indiana Jones, and oversaw the release of the last Star Wars film, Episode III.
He also helped Paramount and Universal's overseas video distribution venture; co-founded and ran animation studio Wild Brain, where he created Disney's pre-school hit Higglytown Heroes; and he currently teaches the class Media & Entertainment: Economics, Policy, and Strategy at Berkeley's Haas School of Business. Living in the San Francisco area, he is at the center of Internet activity, helping companies navigate the convergence of digital media at Silicon Valley's most renowned law firm (Wilson Sonsini Goodrich & Rosati).