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The 77mm Graduated Pink 3 Filter from Formatt is one of the most widely used categories of filter. It enhances reality, adding a touch of subtlety or drama to the image.
Often it is necessary or desirable to balance the light intensity in one part of a scene with another. This is especially true in situations where you don't have total light control, as in bright contrasty landscapes.
This is a very striking pink giving a "bubble gum" color.
Sometimes it is also desirable to add color to part of the photograph. For example, to add blue to only the sky. Formatt Color Graduated filters are half-color, half-clear, with a graduated transition for blending into the scene. They are available in an array of colors. Soft/hard indicates the degree of transition.
Some of the Most Popular Applications Include
Adding color excitement to a drab sky
Changing the specific color in a scene to create a desired special effect
Enhancing the existing color or creating subtle color drama
Creating more balanced exposure in uneven lighting conditions
Absorbing Cell Technology
The secret to Formatt's consistency in filter design lies in its unique "Absorbing Cell Technology" (A.C.T.); this unique process allows color correct dyes to be applied to optically pure, wafer thin absorbing cells and offers a controllability that ensures the smoothest grad lines and consistent color across the whole filter surface
Each filter is guaranteed flatness to a maximum 2-wave value and comes with an individual reading from a laser interferometer; every filter is carefully verified with a densitometer and spectrophotometer to ensure consistent and accurate transmission, before leaving the factory - the result is an absolute purity of image that eliminates any unwanted colorcast caused by conventional greenish soda-lime glass
Formatt, a company with three generations of professional filter-making experience produces every filter to the highest technical standards. The finest materials, together with state of-the-art production technology have resulted in a standard of optical excellence unmatched anywhere else