Looking for a TV for your den, bedroom or home office? The Sony KDL-40EX400 40" BRAVIA 1080p LCD TV may be exactly what you're looking for. Its 40" diagonally measured screen straddles the line between midsize and large sets. If you'll be viewing it from about five to ten feet away you'll find you're close enough to enjoy a good-sized picture but far enough away that you can enjoy the image without noticing the individual pixels that create it.
The 40EX400 can even do 1080/24p. Hook up a 1080/24p-capable Blu-ray disc player via one of the set's four HDMI ports and you'll watch movies with the cinematic look that you could once only experience in a movie theater.
And this set can display not only all four closed captioning channels and four text channels that many analog sources provide but all of the new closed captioning channels and services that an increasing number of digital sources can provide. CC isn't just for your hard of hearing family and guests; it can also help you understand hard-to-follow dialogue and it comes in handy when you're viewing in a noisy environment.
You have a lot of programming choices these days (DVD, Blu-ray, cable, satellite, console games and more) and you watch them under a variety of lighting conditions from theater-like darkness to broad daylight. You want a TV that can deliver a vivid, true-to-life image in all conditions.
That's another reason you'll love your 40EX400. Its Ambient Sensor optimizes the set's color to match room lighting while LightSensor Technology optimizes the brightness of the screen's CCFL backlight to match room lighting. As a bonus, if you watch in a dimly lit room, LightSensor will even save you energy and money. No wonder this set is Energy Star compliant.
And speaking of programming choices, add one more when you turn on your 40EX400: USB. The set's USB input allows you to enjoy JPEG pictures, MP3 music and MPEG1 and MPEG2 movies from a USB enabled device like a flash drive, digital camera, camcorder or your PC. You supply the device, and if necessary, a USB cable. Your 40EX400 will supply you with hours of home entertainment from a dazzling array of options.