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The Sony Cyber-shot DSC-W350 Digital Camera (Pink) makes it easy to captures photos with phenomenal clarity. Built into the camera there is a beginner-friendly Function Guide that helps you navigate through the various functions and settings displayed on the LCD screen. The camera's 14.1 Megapixels will allow you to make really large prints. The camera performs well even in low light, with its High Sensitivity Mode with an ISO of up to 3200 and Optical SteadyShot Image Stabilization.
Fast-moving subjects are not a problem since the camera can capture 1.45 frames-per-second. This, along with Motion Detection that adjusts ISO sensitivity and increases the shutter speed when motion is detected, will help ensure that you capture the decisive moment. To really see your subject in motion, the camera can shoot HD movies.
Both stills and video are composed and viewed on the 2.7" LCD display. Even when shooting in a tight space, the 26mm wide-angle Sony 4x zoom lens will let you get your shot. Other user-friendly features include Face Detection, Smile Shutter, In-Camera Retouching Tools, and 8 Scene Modes. All of these features, plus the lithium-ion battery, will help you take many amazing photos before having to recharge the battery.
14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel 1/2.3" Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 Megapixels, you can create stunning, photo-quality prints up to A3+ (13x19") size, or crop your images and still come away with high-resolution images.
2.7" Clear Photo LCD Display (230k pixels)
Generous 2.7" (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
Zeiss Vario-Tessar 26mm Equivalent Lens with 4x Optical Zoom
The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos. Thanks to the 26mm equivalent of this lens you can also get great group shots in tight spots.
The camera has card slots for Memory Stick Duo media and SD/SDHC media
Easy Shooting Mode
With Easy Shooting mode, even beginners can take great photos. In this mode, easy-to-understand basic instructions are displayed on the LCD screen, and the camera switches to all automatic settings and removes several function choices to allow you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition, the Easy Shooting mode simplifies the Preview mode.
Intelligent Auto (iAuto) Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, and faces, and adjusting the settings. This results in clearer images, faces with more natural skin tone, and less blur. By incorporating advanced features such as Intelligent Scene Recognition, Face Detection technology, and SteadyShot image stabilization, iAuto mode lets you take advantage of the latest Sony Cyber-shot technology without leaving auto mode. Whether you're shooting landscapes, capturing a beautiful flower, or taking pictures at an indoor birthday party or wedding shower, iAuto mode will optimize your camera's settings to help ensure you come away with a great shot.
Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects nine different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light), immediately takes a second photo with another optimized setting so you can choose which to keep.
Thanks to Intelligent AF technology, capture fleeting moments like a child's adorable expression with the ultra-quick AF. The camera is always ready to take the best shot.
The DSC-W350 features 10 convenient scene modes: High Sensitivity, Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Underwater, Gourmet, Pet.
Optical SteadyShot Image Stabilization
SteadyShot image stabilization image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
Face Detection Technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Smile Shutter Technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. The Anti-Blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-Blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
Panoramic Shots Made Easy
Sweep Panorama Mode reaches beyond the traditional wide-angle lenses to let you capture expansive, 268-degree shots of landscapes or skyscrapers. Just press the shutter and shoot the scene with a sweeping motion. The camera does the rest.
This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.
Find your photos using the simple folder or calendar viewing modes.