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Serving as a complete resource for photographers looking to improve their business and visibility through social networking, the first edition of The Linked Photographers' Guide to Online Marketing and Social Media from Cengage Course Tech. is an all-encompassing publication showcasing the milieu of ways to gain more recognition and attention online. The book is written by Lindsay Adler and Rosh Sillars and is a 384-page step-by-step reference guide for utilizing a variety of social networking tools to increase web traffic and optimize online marketing abilities.
Part I: Introduction: Why Social Networking?
Chapter 1 - Social Networking: What Happened?
Chapter 2 - Social Networking: How-To
Chapter 3 - Social Networking: Your Story
Part II: The Basics of Social Networking
Chapter 4 - The Plan
Chapter 5 - Personal Branding
Chapter 6 - Your Website
Chapter 7 - Your Blog
Chapter 8 - Search Engine Optimization and Analytics
Chapter 9 - AdWords
Part III: Essential Social Networks
Chapter 10 - Flickr
Chapter 11 - Twitter
Chapter 12 - Facebook
Chapter 13 - LinkedIn
Chapter 14 - Tumblr
Chapter 15 - YouTube
Part IV: Case Studies
Chapter 16 - Our Stories
Chapter 17 - Your Stories
Part V: Reference
Chapter 18 - Tools for Social Networking