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Allworth Book: The Photographer's Guide to Marketing and Self-Promotion, Fourth Edition

BH #ALTPGTMSP • MFR #9781581157147
Allworth Book: The Photographer's Guide to Marketing and Self-Promotion, Fourth Edition
Key Features
  • By Maria Piscopo
The Allworth Press presents this manual on building your photo business: The Photographer's Guide to Marketing and Self-Promotion, Fourth Edition by Maria Piscopo. As every successful photographer will tell you, you have to be looking for your next client while you're working with current clients. This guide for the working photographer talks about the importance of marketing, in all its permutations. Piscopo delivers easy-to-follow instructions and provides 25 case studies of top photographers to show you how it's done. You're guaranteed to keep "The Photographer's Guide" on hand for years to come as a useful reference tool. Make the most of your career with help from a knowledgeable pro.
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Allworth 9781581157147 Overview

The Allworth Press presents this manual on building your photo business: The Photographer's Guide to Marketing and Self-Promotion, Fourth Edition by Maria Piscopo. As every successful photographer will tell you, you have to be looking for your next client while you're working with current clients. This guide for the working photographer talks about the importance of marketing, in all its permutations. Piscopo delivers easy-to-follow instructions and provides 25 case studies of top photographers to show you how it's done. You're guaranteed to keep "The Photographer's Guide" on hand for years to come as a useful reference tool. Make the most of your career with help from a knowledgeable pro.

Condensing theory into practical, easy-to-follow instruction, Maria Piscopo explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet
This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography

Allworth 9781581157147 Specs

Subject
Photography books and tutorials
Author
Maria Piscopo
Edition
Fourth
Hard/Soft Cover
Paperback
Pages
256
ISBN Number
ISBN 978-1-58115-714-7
Publisher
Allworth Press
Date Published
June 22, 2010
Dimensions
6 x 9" / 15.2 x 23cm
Packaging Info
Package Weight
0.8 lb
Box Dimensions (LxWxH)
8.9 x 5.9 x 0.7"

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