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When it comes to family photography, the opportunity to create life-long clients exists. Family Photography: The Digital Photographer's Guide to Building a Business on Relationships, by Christie Mumm, from the Amherst Press, teaches you how to go from merely being "the photographer" to a friend with your clients, ensuring repeat business for many years to come. With suggestions such as reaching out through social media, blogging, and hosting special parties and events, this book teaches you doable, concrete ways in which to build your business and rapport with clients.