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Drawing on his years of experience in the industry, author James Williams has written the second edition of How to Create a High-Profit Photography Business in Any Market. This paperback book from Amherst Media has been updated with tips for navigating popular social networking sites and other web-based marketing opportunities. Additionally, the comprehensive guide to running a successful portrait studio concentrates on good customer service, diversification, and business management strategies.
Williams breaks down each component of running and growing your photography business, from setting goals to creating an elegant studio atmosphere that impresses clients--while staying within the limits of your budget. Learn how to make smart managerial decisions regarding portrait pricing, employee training, and delegation of duties. Pick up tips to help you hone your telephone skills, and find out ways to ensure positive relationships with suppliers. Benefit from real-world advice on networking within a community, creating demand for professional portraiture, and diversifying clientele by catering to the unique needs and preferences of each subset.
About the Author
James Williams runs a high-end wedding, family, and portrait photography business. A resident of Warren, Ohio, he also serves as President of the Society of Professional Photographers in that state. He has received certifications from the Professional Photographers of America and the Professional Photographers of Ohio, and has been honored with the degree of Photographic Mastery from Wedding and Portrait Photographers International. In addition to How to Create a High-Profit Photography Business in Any Market, Williams has authored Master Guide for Team Sports Photography.