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It's true that photography is a creative business, but it's also a business. Let authors and photographers Dane Sanders and David DuChemin teach you about the less glamorous side of professional photography with their book, The Fast Track Photographer Business Plan, from publisher Amphoto. Topics covered include the following: sales, marketing, and customer service for the 21st century, how to make the Internet and digital work for you, how to lead your business successfully, and how to hone your creative vision, among other essential subjects. This practical guide takes you out of the pack and sets you on course to run a solid photography business like a pro.
About the Authors
Dane Sanders is a noted photographer, author, and speaker. Both he and his work have been featured in numerous photography publications. Author of Fast Track Photographer and host of weekly online broadcast "Ask Dane", Dane offers Fast Track workshops around the world and has given platform talks at WPPI, Photo Plus Expo, and Imaging USA
David Duchemin is a Vancouver-based international assignment photographer specializing in humanitarian and world photography. David is a passionate contributor to the international photography community and the bestselling author of Within the Frame, VisionMongers, and Vision & Voice
Turn The Technologies That are "Killing" Professional Photography into Tools for Success
How to lead your business, not let your business lead you
How systematizing, scaling, and outsourcing are critical concepts even for a one-person business
How to radically rethink marketing, sales, and customer service for the 21st century
How to hone a creative vision that works - the most powerful step you can take as a businessperson
The Fast Track Photographer Business Plan
This is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success
Includes free access to Dane's online "stress test" to diagnose your business's strengths - as well as where it needs help!