DEMB Classic Flip-it! Reflector

DEMB Classic Flip-it! Reflector

DEMB Classic Flip-it! Reflector

B&H # DECLFI MFR # CLFI
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Product Highlights

  • Medium 4x4.5" White Reflector
  • For All Hot-Shoe Flashes
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You Pay: $34.95

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DEMB CLFI overview

  • 1Description

The Classic Flip-it! Reflector from DEMB is a medium sized (4 x 4.5") non-modular reflector that can be mounted to any hot-shoe flash (except bowl flashes) to eliminate harsh shadows and unwanted contrast from your location photos. The Classic Flip-it! attaches with a stretch touch-tab strap and has a heavy-duty hinge that holds the reflector at any angle you choose for maximum effect. A special version of this reflector is available for bowl flashes.

Medium sized 4 x 4.5" white reflector
Fits all hot-shoe flashes
In the Box
DEMB Classic Flip-it! Reflector
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  • Table of Contents
    • 1Description

    DEMB CLFI specs

    Modifier Type Reflector
    Packaging Infoxyaxaedyzsweabexaawcxqvuyztytrdx
    Package Weight 0.09 lb
    Box Dimensions (LxWxH) 5.6 x 4.9 x 0.4"

    DEMB CLFI reviews

    Classic Flip-it! Reflector is rated 4.7 out of 5 by 20.
    Rated 4 out of 5 by from Effective and practical I am a professional photographer and i have used the Demb since it was first launched. I have used it at various event coverage and clients always ask me why is my lighting much nicer than the other photographers. Given the right usage, it is the best solution one can have for having the best lighting in a chaotic event photographic situation. But there was a big problem with my unit. The adhesive that attached the velcro to the bounce card melted off from the heat produced by the flash and left sticky residue on my 580. So eventually i stripped it off and used a normal velcro to tie it to the flash. No more problems.
    Date published: 2014-02-16
    Rated 5 out of 5 by from Demb is the best! Dem FlipIt is the best light modifier I've found. Better than the lumiquest I purchased for over twice the price. I have used my FlipIt for years, never replaced it, still works like new. I am not sure what sort of engineering went into this little thing, but the hinges after several years are still as sturdy and firm as they were new (and we are talking over 5 years ago!). Thanks Joe for an excellent and elegantly simple product that works.
    Date published: 2011-12-19
    Rated 5 out of 5 by from Works well! small footprint in the bag which is nice. Made well. does a good job when I can't bounce off the ceiling.
    Date published: 2012-05-02
    Rated 5 out of 5 by from Amazing This is great. A must have on your flash. I have a Gary Fong diffuser and I am not sure if I am going to use it again in any hurry. After seeing the results from the DEMB, I have a complete different thought about the other two diffusers I own. Not that they are useless because they served me well but the DEMB is gem.
    Date published: 2016-08-04
    Rated 5 out of 5 by from Works great! I have used flash diffusers but have never been that happy with the results. The DEMB reflector works exceptionally well. Being able to adjust the reflector based on the conditions you are shooting in, whether inside or outside, enabled me to get great results.
    Date published: 2013-03-02
    Rated 5 out of 5 by from Perfect! This bounce card it the right size, built well, light weight and instantly adjustable (unlike so many other things like it). A little pricey, but worth it in the long run. If you've tried others and aren't quite satisfied, give this a go. It's really good.
    Date published: 2016-10-26
    Rated 5 out of 5 by from Do It! I made a mock up one of these and used it for a year before finally buying. Why I waited? Dumb. This thing is a no brainer for anyone who shoots reception type work in dark spaces. 1/125th-ish, f3.5-4 iso 800 to 1250 and you are golden. Love it!
    Date published: 2014-12-18
    Rated 3 out of 5 by from Well made, but not all that effective I bought this reflector hoping for a simple and effective light-softener for my Canon 430EX flash. As a small, lightweight, universal fit device that attaches in seconds without tools (Velcro fastener), the DEMB Classic Flip-it! meets my simple requirement. But as a light-softener, it falls far short of what I had hoped for. The Classic Flip It! does not come close to the performance of even a small umbrella. Better than nothing I suppose, but a nearby reflecting wall or ceiling is much better at reducing the harsh shadows characteristic of direct flash. With reflectors, I'm afraid there is no substitute for size. The unit seems well made (nice hinge!), and is convenient to use. It seems a little expensive for a small bit of mostly-plastic, but might be worth it if you need ultra portability and use flash outdoors or in rooms without nearby reflecting surfaces. (Event photographers take note!) The Flip it! is certainly classier and more convenient than rubber-banding a 3x5 card to your flash. I conditionally recommend this product only to those who understand that it provides only a small amount of light conditioning.
    Date published: 2012-11-09
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