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Behind The Shutter: The Digital Wedding Photographer's Guide to Financial Success teaches aspiring wedding photographers how to build their business, from finding customers to standing out even with advances in technology.
If you already know how to do wedding photography, but you don't know how to get on track as a successful businessperson, author Salvatore Cincotta outlines a detailed plan how to look to the future to get your studio on track and in touch with current and future customers. Advances in technology, changes in client's communication methods, and ripples in the economy can all challenge a photographer, this book guides you to financial success in every situation.
Establishing a solid business plan and getting goals to help your progress.
Getting the most out of bridal shows.
Harnessing the power of blogging and social networking.
Differentiating yourself in the market so potential clients understand why they should choose you.
Boosting your efficiency for bigger profits and a better quality of life.
Designing customized packages and pricing.
Mastering the art of soft sell, leading to enhanced profits and a great relationship with your clients.
About the Author
Salvatore Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.