The Flolight FL-110HMT Economy Fluorescent Video Light (110-240 VAC) is a great choice for a studio fixture when low price, high output, low running cost, and soft light are priorities. The FL-110HMD uses two 55W fluorescent lamps to give you an impressive 500W hot light equivalent. That's impressive enough, but it does it with minimal heat and a low power draw of only 100.6W. That means that you won't toast the talent while saving money both on kilowatt usage of the fixture and on AC costs that would have been needed when the hot lights you used turned your studio into a sauna. With a lamp life of about 8000 hours the FL-110HMT is practically maintenance-free.