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Allworth The Real Business of Photography provides you with a common-sense approach to running a successful photography business. This book protects photographers from studio managers, agents or business consultants who may sell them expensive, impractical business concepts. This book will teach you everything you need to know, from setting a strategic vision to managing finances.
About the Author
Richard Weisgrau's career in professional photography spans decades. During that period he went from being a freelance editorial photographer to shooting primarily for corporate and institutional clients. In 1988 he became the executive director of ASMP, American Society of Media Photographers, a position he held for fifteen years.