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The DVD Boutique Baby Photography: The Digital Photographer's Guide to Success in Maternity and Baby Portrait from Amherst Media acknowledges that there is much more to building a successful photography business than just taking great pictures. All aspects of the business end of a studio are explained in the video, from designing an advertising campaign and planning a successful sales cycle to establishing effective operational and customer service processes.
You'll learn strategies for creating stunning images when working with emotional moms-to-be, nervous first-time parents, and finicky babies. The low-volume, high-dollar nature of a studio specializing in baby photography can be challenging, but this road map to success will keep you working with clients from the first pregnancy shot to the first day of school, and beyond.