Allworth Book: Pricing Photography: The Complete Guide to Assignment and Stock Prices, 4th Ed.

Allworth Book: Pricing Photography: The Complete Guide to Assignment and Stock Prices, 4th Ed.

Allworth Book: Pricing Photography: The Complete Guide to Assignment and Stock Prices, 4th Ed.

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Product Highlights

  • Authors: Michal Heron, David MacTavish
  • Photography Estimates
  • Negotiating Techniques
  • Stock & Assignment Photo Information
  • Electronic Media Usage Fees
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NO PURCHASE IS NECESSARY TO ENTER OR WIN. The B&H $500.00 Gift Card Dash (the "Sweepstakes") is void where prohibited by law and is sponsored by B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 ("Sponsor"). It is not sponsored or endorsed by Facebook or Twitter in any way.

Entry Period/Methods of Entry. The Sweepstakes will run from on or about October 28, 2018 until on or about December 23, 2018 (the "Entry Period"). Entries received outside the Entry Period are void. Enter the Sweepstakes via either one of the following methods. (1) Share any product found on the B&H website (the "Website") on Facebook or Twitter via the dedicated links contained on the website using the hashtag #BHWishlist; or (2) Mail a postcard (postmarked during the Entry Period) containing your name, address, phone number, and email address, and indicate the subject(s), if any, about which you are interested in receiving future emails from B&H (e.g. photo, video, audio, computers, home theater, portable entertainment ) (optional) to: B&H $500.00 Gift Card Dash Sweepstakes, c/o B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 (either option, an "Entry"). Entries must not, in the sole and absolute discretion of the Sponsor, contain obscene, provocative, defamatory, sexually explicit, or otherwise objectionable or inappropriate content. Entries deemed by Sponsor to be inappropriate will be disqualified. Entries owned by a third party, or the use of any trademarks, service marks, logos, brands, or products owned by a third party are not acceptable for entry into the Sweepstakes. Limit 1 entry per person, per day.

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Allworth 1581158882 overview

  • 1Description

Photographers, art directors, graphic designers and others who subscribe to the belief that forewarned is forearmed will appreciate and gain valuable insights by reading Pricing Photography: The Complete Guide to Assignment and Stock Prices, 4th Ed. by Michal Heron and David MacTavish from Allworth Press. While perhaps not the definitive guide (what could be?); it nonetheless possesses a wealth of information that can be put to immediate use. Photo buyers often ask photographers to estimate an assignment shoot with the proviso that they can get a similar stock photo for a certain amount. For this reason, the values of various stock photo usages is an important part of the negotiation. In fact, not knowing how to price one's work or how much to pay for the work of others is a surefire recipe for failure.

Authors Heron and MacTavish are freelance photographers who have walked the walk and speak from experience. In The Complete Guide they talk the talk about estimating prices, identifying pricing factors, and negotiating fair deals. Peer inside the collective wealth of their hard-earned experiences to uncover new perspectives on the economics of photography, cutting-edge negotiation techniques, pricing from the buyer's perspective, and electronic media usage pricing specifics. To be clear, any book or piece of information, be it factual or intuitive is but a starting point to ascertaining value and arriving at the informed decisions upon which successful businesses are built. Make the most of every selling opportunity by learning all you can, so you'll be ready the next time the phone rings or an e-mail arrives.

Table of Contents
  • 1Description

Allworth 1581158882 specs

Type of Media Book
Author Michal Heron
David MacTavish
Publisher Allworth Press
Publication Date January, 2013
Edition 4th Edition
ISBN-10 1581158882
ISBN-13 9781581158885
Number of Pages 160
Cover Type Soft
Illustrated No
Dimensions 8.5 x 0.6 x 11.0" / 21.6 x 1.5 x 27.9 cm
Packaging Info
Package Weight 1.35 lb
Box Dimensions (LxWxH) 10.9 x 8.4 x 0.6"

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