Marketing and Merchandising for Musicians from Course Technology and written by Robert Safir teaches you how to be successful in the music business.
Succeeding as a musician today calls for new skills, new attitudes, and a new approach. And today, more than ever, how far you get in the business depends on you. The technology-driven, do-it-yourself ethos that revolutionized the way music is recorded and distributed has also transformed the way musicians and songwriters market themselves and their creations. In this book, veteran composer, producer, and engineer Robert Safir gives you the nuts-and-bolts information you need to craft a promotional strategy that will draw attention and get results. You'll learn how to understand your markets and target them with precision, grow your fan base, make your own CDs and website, sell your music online, leverage social media as a promotional tool, create T-shirts, hats, and other merchandise, keep up with the rapid changes in the industry, and more. There are great opportunities in today's music business, but achieving success is as tough as it's ever been.
Author Robert Safir is a Los Angeles-based composer, producer, recording engineer, author, and marketing consultant. He has scored for film, television, promos, advertising, and more. A recent promo score, for the NBC series Who Do You Think You Are?, was a Hollywood Music in Media Awards winner for Original Score, TV Promo. He also received an award from the Hollywood Reporter / Billboard Film and TV Music Conference for Best Music Trailer in the Video Games Category for the game Saints & Sinners. Robert's music for reality television shows includes Dance War, American Idol, Cheer, and many others. Robert also founded Track Record Studios in Los Angeles, where he produced tracks for The Association, Canned Heat, and Chad Stuart, and engineered for Brian Wilson and Fleetwood Mac. He is the author of Make Your Music Video and Put It Online (Course Technology PTR) and has written for Keyboard, Mix, Songwriter, Cue, The Hollywood Reporter, and The Score. Robert's marketing expertise has been used by companies such as Microsoft, Avid (Digidesign), E-MU Systems, Akai, JBL Professional, Aureal, and Cisco Systems.