white balance

Unless You’re an Alien, You’re All About Color

We humans looooove color! All you have to do is walk down the aisle of your local supermarket, and you can see how important color is to us humans. We’re pretty color-conscious—even if we’re not consciously thinking about it. If you’re into “visually communicating,” an eloquent way of saying “taking photographs,” then you need to be tuned into colors. And just for the record, black and white are colors. You shoot in color—but do you think in color? Do you consciously use it, manipulate it, and make it an important element in your photo, like that little thing called light?

Editor's Note: This is a guest blog post by Moose Peterson.

Vello White Balance Cards and Disc

Most of us wouldn't want a blue dog, red horse, or purple parents, but we've all had them at one time or another in our cameras. Like wearing polka dots with plaid, the light balance and your subject were just a bad match. This is where custom white balance comes in handy.

Guerilla Shooting on the High Line with Off-Camera Flash

Off-camera flash is usually associated with studio environments. However, in this twenty-five minute presentation, professional photographer Robert Harrington addresses a group that is about to go to a nearby location for some “guerilla-style" shooting. For Harrington, this style provides an opportunity to throw planning out the window and roll with whatever happens.

The Thrill of Victory: Sports Photography

There are two cardinal rules for capturing great sports photographs. First, know your equipment, and second, know the sport. There are several secondary rules that are just as important and all of these, plus more, are covered in Jeff Cable’s extensive ninety-plus-minute presentation.

Getting the Best Results from Your New Camera

Let’s face it: aside from getting together with family and friends to celebrate the holiday season, the neatest part of the holidays is the exchange of gifts. And if you’re reading this article, there’s a pretty good chance you just received a new camera, a new lens, a flash or some sort of photo-related goodie as a holiday gift (hopefully something you have been pining for).

Lowel Blender

Maintaining clean color balance when shooting stills and video in mixed lighting has long been problematic in portraiture, fashion, beauty and textile applications. But with the introduction of the Lowel Blender, maintaining color balance is easy.

White Balance: Neutral is not Always Natural

For many years, we've been told that color casts—those shifts in color towards blue or yellow—are a bad thing and should be corrected at all costs. In the film days we used color-correction (CC) filters to battle them and, in the digital age, most choose to set their cameras to auto-white-balance (AWB), in effect telling the camera to detect and neutralize color casts automatically. After all, neutral whites and lack of color casts are desirable and natural, right? Wrong!



Reconciling Mixed White Balance Scenarios

Setting the white balance of your camera correctly basically boils down to a couple-or-three clicks through your camera’s set-up menu and a few moments of your time. Depending on your needs or mindset, you can adjust your camera’s WB settings by dialing in a specific Kelvin rating (°K) or by adjusting the Scene Mode.

Save Time In Camera

Hi, everyone. I’ve been asked to write a series of articles for B&H Insights, and despite my hectic schedule, I will try to write on a somewhat regular basis. Let me start this series by writing about one of my favorite products. I use this little piece of gear constantly, and found it quite by accident.

Tools for Neutralizing the World

One of the cooler attributes of digital capture is the fact that you retain the ability to 'fix' your pictures long after you've taken them, especially if you shoot RAW files. In the wrong hands however, this can become a not-so-cool attribute if it's seen as a green light for sloppy shooting habits. Even if you shoot RAW files it makes sense to set your camera controls properly (and thoughtfully) because if your JPEGs are dead-on, you'll also be spending less time diddling with your RAW files. And regardless of your personal taste in color rendition, it's always a better idea to pump up the tonal values of a 'clean' image as opposed to trying to neutralize a pumped-up image.

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