CES 2018: The Seagate and LaCie Experience


It's safe to say that hard drives aren't the most exciting thing happening at CES. For the most part, these devices work behind the scenes, and we often give little thought to the processes that make data storage possible. When it comes to Seagate and LaCie, seeing is believing. When entering the Seagate and LaCie suite at CES, you're greeted by several interactive user experience stations that are made possible using their storage solutions. After all, many of the devices we use every day, including the laptop on which I'm currently typing, require a means of storage to safeguard and optimize usage.

Our first stop was the Xbox One station. In addition to displaying Seagate's Xbox One-ready Game Drive, Microsoft made demos available, which allowed users to play its FORZA Motorsport 7 racing game. Not only was this is a downright fun experience, but I learned that my colleague, Shawn Steiner, is a surprisingly skilled driver—at least virtually. Let's see just how long that high score sticks, buddy. It's easy for gamers to forget how their content is stored, and the last thing you need is a slow storage solution or not enough storage, slowing you down. Seagate is aware of this potential pitfall and wants to keep your gaming sessions going for as long as possible.

Next, we stopped at a VR station powered by the HTC Vive, which also utilized Seagate drives for its data storage needs. This station was called Champs Corner, where users got to put their boxing skills to the test against simulated opponents, some easier to take on than others. After one round, I have a new-found respect for boxers; “fighting shape” is a real thing, as I quickly learned. This station again proved that users shouldn't have to think about their storage systems when enjoying their gear; everything should just work, as it did here—even if it's working toward my defeat.

LaCie showed off some impressive drives of its own, which included the new DJI Copilot and Rugged SECURE storage solutions. Like Seagate, we got to see LaCie's drives operate in real time, within demanding VR environments, without breaking a sweat.

Last, but certainly not least, surveillance company EZVIZ partnered with Seagate to use some of its surveillance cameras, along with Seagate's Skyhawk drives, to create an interactive foosball table. The camera latency made it especially fun to play and it was a creative way for the brands to showcase their gear. I can't blame the latency for my defeat there either, it just wasn't my day—but Seagate and LaCie hit a homerun when it came to user experiences, optimized by their storage systems. Who knew hard drives could be so fun?