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Unveiled: The New Apple TV


Today, in San Francisco, Apple unveiled its new Apple TV streaming media player, loaded with Apple's new TV OS and redesigned user interface. As expected, Apple TV still allows you to integrate the content you already have and love, as discussed here, but now gives you access to even more entertainment options such as games, movies, TV shows, music, and more, a complete App store. And with more than 11 million developers already registered, we hope to see a tidal wave of content hitting the new Apple TV shortly. Games such as Crossy Road and Beat Sports are already offering exclusive multi-player gaming capability for iOS users who want to join in on the fun.

Siri fans will laud its integration into the new Apple TV. Users can speak directly into the remote control's dual microphone array and search for content across multiple apps. You can also use your voice to enable closed captioning or even check the weather. Even more, you can fine-tune your efforts by searching across episodes, genres, cast, age ratings, and more. Intuitive search doesn't stop there, however—the aforementioned remote control also offers multi-directional navigation, thanks to its glass touch interface. Similarly to the way we interact with the multi-touch devices in our lives, you can swipe left, right, up, and down to navigate the Apple TV's interface. Furthermore, the remote incorporates Bluetooth 4.0 technology, which means you don't have to point the remote directly at the Apple TV to enter commands.

Let's discuss hardware. The Apple TV will be available soon in both 32GB and 64GB varieties. It keeps its compact form factor and high-definition HDMI connectivity. For high-speed Internet access, the Apple TV offers wireless 802.11ac Wi-Fi with MIMO and wired Ethernet connectivity, all powered by the capable 64-bit A8 processing architecture. Many of us were wondering what the next generation of Apple TV would like, and most of us where hoping for an expanded content library. Thankfully, Apple delivered on that expectation while maintaining an easy-to-use design.

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