Fujifilm Announces X10 Digital Camera


If you were to design your own point-and-shoot digital camera you would no doubt give it a large sensor, a bright lens, a wide optical viewfinder and maybe even a slick, blacked-out retro design. Well, Fujifilm must have been reading your mind, because the new Fujifilm X10 has all that and more.

There are plenty of digital cameras on the market that do everything they’re supposed to, but little more. Fujifilm wanted the X10 to stand out and be special, with a high-quality retro look and feel. Its design starts with a rugged body made of lightweight but very strong die-cast magnesium alloy, pebbled vinyl sheathing and an upper control deck with precision mode dials and a textured, milled aluminum lens ring.

Twisting the ornate lens ring controls the 4x manual zoom, just like the good old days, and the lens ring doubles as an ON/OFF switch, readying the camera for shooting in less than one second. That fast power-up time, combined with a shutter-release lag time of only 0.01 second, means you’ll never miss a shot due to any hesitance on the part of the camera. A genuine optical viewfinder with a wide 20-degree field of view gives you a clear view of your subject—even in bright sunlight.

Not just a pretty face, the Fujifilm X10 is also chock-full of technical goodness. It’s built around a 12-megapixel, 2/3" EXR CMOS sensor that automatically selects the best shooting mode to properly capture any kind of scene, even under the most demanding conditions. The X10 can shoot up to seven frames per second at the full 12-megapixel resolution, or 10 frames per second, at a reduced resolution.

Even the best image sensor in the world is only as good as the lens placed in front of it. The 4x manual zoom lens has a 35mm equivalent focal length of 28–112mm, and an aperture that ranges from f/2.0 at the wide angle to f/2.8 at the telephoto end. An intelligent digital zoom doubles the telephoto power to 8x zoom. A proprietary Super Electron Beam Coating provides enhanced edge-to-edge image quality with reduced ghosting and lens flare. The lens can focus on subjects as close as 1cm when taking super-macro shots.

Other features of the Fujifilm X10 include optical image stabilization; 49-point matrix contrast auto focus; a 2.8" 460,000-dot LCD; a manual pop-up flash; automatic and manual shooting modes (Program / Aperture Priority / Shutter Speed Priority / Manual); RAW shooting and in-camera RAW processing; an electronic horizon gauge to indicate when the camera is held level; film-simulation modes; 360-degree panoramic shooting; and of course, 1080p full-HD video recording.

Resolution 12 Megapixel
Sensor 2/3" CMOS
File Formats Still Images: JPEG, RAW
Movies: MPEG-4 AVC/H.264, MOV
Image Stabilization Optical
Lens (35mm equivalent: 28-112mm)
Aperture: f/2.8
Zoom Optical: 8x
Focus Range Normal: 1.6' (48.77 cm) - 2.6' (79.25 cm)
Macro: 0.3' (9.14 cm) - 9.8' (298.70 cm)
Super-Macro: 0.4" (1.02 cm) - 3.3' (1.01 m)
Exposure Control
ISO Sensitivity 100-12800
Shutter 30 - 1/4000 Seconds
Exposure Metering Multi, Spot, TTL 256-zones
Exposure Modes Modes: Aperture Priority, Manual, Program, Shutter Priority
Compensation: -2EV to +2EV (in 1/3EV steps)
White Balance Modes Auto, Fluorescent (Day White), Fluorescent (Natural White), Fluorescent (White), Incandescent, Manual, Shade, Underwater
Self Timer 10 Seconds, 2 Seconds
Built-in Flash Yes: Auto
Effective Flash Range Wide: 1.6 - 22.9' (48.77 - 697.99 cm)
Telephoto: 2.6 - 16.4' (79.25 - 499.87 cm)
Memory Card Type SD
Video Recording Yes
Audio Recording With Video
Viewfinder Type Optical
Viewfinder Coverage 85%
Screen 2.8" LCD Rear Screen
Connectivity/System Requirements
Connectivity HDMI C (Mini), USB 2.0
Operating/Storage Temperature 32 to 104° F (0 to 40° C)
Humidity: 10 - 80%
Battery 1x NP-50 Rechargeable Lithium-Ion Battery Pack
AC Power Adapter AC-5VX (Optional)
Dimensions (WxHxD) 4.6 x 2.7 x 2.2" / 11.68 x 6.86 x 5.59 cm
Weight 12.3 oz / 349 g

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I am looking forward to buy this camera but just wanted to inqure that I read on few websites and saw on videos too that there are some Quality assurance issues with this camera. like scratches and dust particle in the camera lens, is it true?