New PowerShot Point and Shoots from Canon


Canon has just announced four new additions to its renowned PowerShot lineup. Included in the new quartet are three new ELPH-series digicams and a new SX-series PowerShot camera, each of which is designed around the same 12.1MP CMOS sensor and contains a DIGIC 4 image processor for capturing and processing high-quality JPEG stills and 1080p HD video with stereo sound (Mono only in the ELPH 100 HS).

The new base model ELPH is the Canon PowerShot ELPH 100 HS, which is available in a choice of Silver, Blue, GrayOrange and Pink, and features a top burst-mode speed of up to 8.2 still frames per second. 

Next up is the Canon PowerShot ELPH 300 HS, which lays claim to being the world's thinnest (0.8") digicam featuring a 24mm-equivalent lens. The Canon PowerShot ELPH 300 HS is available in a choice of Black, Red or Silver.

The top dog of the new ELPH line is the Canon PowerShot ELPH 500 HS, which features a 3.2" touch-screen LCD, a fast (f/2.0) and wide (24mm equivalent) 4.4x zoom lens, and like the ELPH 100HS, the ability to shoot up to 8.2 frames per second. The Canon PowerShot ELPH 500 HS is available in Pink, Silver and Brown.

Other features common to all three ELPH-series cameras include Dynamic Image Stabilization; a Smart AUTO mode, which automatically selects optimal exposure settings based on 32 predefined shooting scenarios; a Movie Digest mode, which records a short video clip before capturing a still exposure and then combines all of these mini-clips into a single video clip of the day's photo opportunities; a Super Slow Motion Movie mode; and new Scene modes that include Toy Camera Effect and Monochrome imaging.

For those seeking a pocket-sized digicam with an extended zoom range, Canon has also announced the PowerShot SX230 HS, which in addition to packing a 12.1MP CMOS sensor, a DIGIC 4 image processor and all of the bells, whistles and assorted imaging features designed into the above-mentioned ELPH cameras, has a 14x (28-392mm equivalent) optical zoom lens and GPS image tracking. The Canon PowerShot SX230 HS is availalble in a choice of Black, Blue or Red.

New PowerShot Digicams from Canon




Max Burst-rate



Canon PowerShot ELPH 100 HS

12.1 CMOS

4x (28-112mm equiv)

3" PureColor

8.2 fps

1080p (Monaural)

Blue, Gray, Orange, Pink, Silver

Canon PowerShot ELPH 300 HS

12.1 CMOS

5x (24-120mm equiv)

 2.7" PureColor

8.0 fps

1080p (Stereo)

Black, Red, Silver

Canon PowerShot ELPH 500 HS

 12.1 CMOS

 4.4x (24-105.6mm equiv)

 3.2" Touchscreen

 8.2 fps

 1080p (Stereo)

Brown, Silver, Pink

Canon PowerShot SX230 HS

 12.1 CMOS

 14x (28-392mm equiv)

 3" PureColor

8.1 fps

 1080p (Stereo)

Black, Blue, Red