Unveiled: New Fujifilm Digital Cameras and X-Mount Lens


Fujifilm is kicking off the New Year right, with a slew of new point-and-shoot cameras and another new X-mount lens. The new cameras hail from the long zoom and “tough” camera side of the Fujifilm point-and-shoot spectrum.

New Long Zoom Cameras

The Fujifilm FinePix S1 Digital Camera is a long zoom bridge camera with an incredible 50x zoom lens that provides the 35mm focal length equivalence of 24-1200mm. In addition to its extremely versatile focal-length range that provides true wide-angle to ultra-telephoto capability, it offers a macro mode with a minimum focus distance of 1 cm. Five-axial image stabilization helps to compensate for the blur caused by camera shake, which is especially useful when working in dim light or when shooting at the lens’s longer lengths. Also setting the S1 apart from its predecessors is its weather-resistant sealing, which protects it from dust and moisture and enables it to be used in conditions that would seriously damage other cameras.

Housing a 16.4MP 1/2.3” CMOS sensor, the S1 provides high-resolution, color-accurate images, fast autofocus speed, and full HD video capture. Performance speed is impressive as well, including 10 fps continuous shooting speed, a start-up time of 0.68 seconds, and a shooting interval rate of 0.65 seconds. Live view monitoring and image playback comes via a 3.0” 920k-dot vari-angle LCD monitor while a 0.2” 920k-dot electronic viewfinder enables clear eye-level composition. The S1 also offers built-in Wi-Fi connectivity for easy sharing of images and remote camera control from linked mobile devices.

As an update to the FinePix S8400W, the FinePix S9400W Digital Camera offers a similar set of features as the above S1. The S9400W has improved its focal length reach compared to the S8400W and provides the 35mm equivalent of a 24-1200mm lens. It has a 16.2MP 1/2.3” CMOS sensor, enabling sharp imaging for stills and full HD video capture. A sensitivity range to ISO 12800 provides notable low-light performance and the 5-axial image stabilization system controls blur for both still and video shooting. A 200k-dot electronic viewfinder is incorporated into the design as well as an LCD monitor for image composition and playback. Performance speed is also noteworthy, with a continuous shooting speed of 10 fps and fast startup and autofocus rates. With a wealth of shooting features such as Motion Panorama 360° and 10 advanced filter effects, the S9400W is a versatile camera, ideal for a wide range of photographers. Furthermore, built-in Wi-Fi connectivity allows you to transfer photos directly from the S9400W to your smartphone or tablet utilizing the free Fujifilm Camera Application.

For those who do not need Wi-Fi capability in their camera, Fuji offers the new FinePix S9200 Digital Camera as an alternative to the S9400W. The specs of the S9200 match those of the S9400W exactly, including the powerful 50x zoom lens and high-resolution CMOS sensor. The only difference is that the S9200 does not feature built-in Wi-Fi connectivity.

The next camera in Fujifilm’s early 2014 rollout is the FinePix S8600 Digital Camera, which provides a compact yet easy-to-grip design and a host of user-friendly features. A newly developed three-step collapsible lens automatically retracts, when powered down, into a slim and stylish body. Its 16MP 1/2.3” CCD sensor enables sharp, high-resolution still imaging and HD 720p video capture at 30 fps. It boasts a long 36x optical zoom lens with the 35mm focal length equivalence of 25-900mm as well as sensor shift optical image stabilization to control blur when shooting in low light. A 3.0” LCD monitor with 460k-dot resolution enables clear composition and playback and mini HDMI output supports direct image playback on HDTVs. Assistive features such as Face Detection are ideal for auto-shooters, and a mode dial with manual exposure controls enable exacting control over your image capture.

Tough Camera

As the latest addition to its XP-series, the Fujifilm FinePix XP70 is a “tough” camera that will shoot beautiful images while handling ugly conditions. It is waterproof to 33’, shockproof to 5’, sand and dust proof, and able to shoot in temperatures as low as 14°F. It still offers the same powerful 16.4MP 1/2.3” CMOS image sensor as the S1 Digital Camera as well as built-in Wi-Fi connectivity for instant image sharing. This camera can shoot in rain and snow, in the pool, and at the beach, and with full HD video you can make beautiful movies as well. Optical image stabilization will help keep your images clear when moving and when shooting in dim light, and supported modes such as Motion Panorama 360° and HDR capture are ideal for a camera that can go into the wild with you.

X-Mount Lens

In addition to the new FinePix cameras, Fujifilm has announced another lens for their X series mirrorless digital cameras. The Fujinon XF 56mm f/1.2 R lens is the twelfth lens made for the X-mount cameras and is an impressive portrait-length lens with a very fast maximum aperture, ideal for shallow depth-of-field control and effective in low-light situations. Its 35mm equivalent focal length is 85mm and its optical design includes two extra-low dispersion elements and one double-sided aspherical element. These elements, combined with four elements with convex surfaces facing the subject, reduce spherical and chromatic aberrations and contribute to its particularly sharp imaging capability. An HT-EBC multi-layer coating minimizes ghosting and flare and an additional newly developed coating added to the reverse side of the front lens further reduces ghosting.

Autofocus is fast, thanks to an inner focusing system that moves the central and rear lens elements while keeping the front elements stationary. Manual focus control is smooth with a wide-focus ring, and the metal aperture ring clicks into place for precise adjustments. When used with the X-E2 camera that supports the Lens Modulation Optimizer (LMO) function, the XF 56mm f/1.2 R lens provides enhanced resolving power at all apertures.