The Business of Photography with Jeff Cable

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In this B&H Event Space video, photographer Jeff Cable offers insights about the building blocks to making your photography practice into a viable business. Taking great photos is the first requirement, but exceptional work does not guarantee business success. Over the course of his presentation, Cable will touch on the many components that make up a viable business structure, from selecting the right equipment, to establishing a can-do attitude, to creating a solid workflow, to designing a compelling website, to gaining an understanding of marketing and social media, to amassing knowledge about pricing, negotiating, insurance, legal forms, and so much more. After watching, you’ll walk away with new ideas about how to balance the dual goals of feeding your passion and paying the bills. 

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