NAB 2019: FUJIFILM Brings Out Large-Format Premista Cine Zoom Lenses


Large-format video is quickly becoming another common option for cinematographers. Lens makers have reacted by making many new optics to cover the larger sensors, and FUJIFILM is one of the most recent. The Premista Series was just launched and aims to provide excellent resolution, attractive bokeh, and rich gradations that make it ideal for HDR imaging. The earliest two lenses were announced prior to NAB 2019 and will include a standard zoom in the 28-100mm T2.9 and an 80-250mm T2.9-3.5.

Ensuring image quality befitting high-end productions, the Premista zooms use large-diameter aspherical elements and a newly developed focus and zoom system for controlling aberrations and distortion. These lenses are also the first to use a 13-blade iris diaphragm to create circular bokeh. These lenses are also consistent in color reproduction, allowing them to match FUJIFILM’s existing cinema lens lineup. FUJIFILM produced these lenses to be extremely robust and uses fluorescent paint on the index marks for easy viewing in all conditions.

Operation is precise, with 280 degrees of rotation on the focus ring. The gear pitch for all operating rings uses a standard 0.8M for use with various cinema accessories. Additionally, the Premista Series supports ZEISS eXtended Data and has a Flange Focal Distance Adjustment Setting.

These are some serious and solid zooms that will come in handy if you are interested in the latest batch of LF cinema cameras, such as the Sony VENICE and ARRI ALEXA Mini LF. Curious to test these Premista zooms out? Let us know in the Comments section, below, and follow B&H Explora for the latest news from NAB 2019.