About Our NYC SuperStore

Part retail landmark, part tech playground, our NYC SuperStore has something for everyone—from professionals to hobbyists to bargain hunters and beyond.

NYC Store: Closed · Online Checkout: Available

NYC SuperStore
420 9th Avenue New York, NY 10001

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The Photo Experience

Want a hands-on tryout of new gear? Stop by The Photo Experience section of our NYC SuperStore for a deep-dive demonstration of new equipment, technology and techniques. You can even have your picture taken!

Event Space

Learn new skills or refresh old ones with free seminars and live product demos hosted by talented experts in the B&H Event Space. Check our calendar of upcoming events here.

Demo Zone

Learn about new products, technology and techniques in the SuperStore's Demo Zone. Whether you want to test out a new line of cameras or pick an official brand specialist's brain, feel free to experiment.

What's In Store

Store Pickup in 30 Minutes

Pick up items before the store even opens from 10am, in as little as 30 minutes from order placement! Learn More

Store History

B&H started out as a small New York City camera store in 1973. We've since grown into the largest independent retailer of its kind in the USA.

Award-Winning Customer Service

B&H consistently earns top marks with shoppers and consumer agencies for our exceptional customer service.

Tech corner

Located inside our NYC SuperStore, the Tech Corner is where you may visit one of our resident experts for hands-on demonstration of gear you either just bought or equipment you already own—on the fly or by appointment.

What makes B&H so amazing? Its people. You can trust that our product specialists know your stuff—whether that's photography, music, film or other—because it's their passion too!

Come Visit & Explore

Steps away from Hudson Yards, Chelsea, Herald Square and the Empire State Building, B&H Photo is right where you want to be—at the center of New York City's midtown hustle.

Don't Take Our Word for It...

B&H earns raves from beginners and experienced technophiles from around the world! See what real customers are saying—in their own words.

My favorite shop.. is there a 6 star option ? If so I'll surely give it . Wowowow .. what range of options . One of the best shops for photo video in this world . I know a lot of my friends in Australia , India who buy from here ..

-Raj S.
Edison, NJ

I've had the most excellent customer service from B&H as an Internet store customer for almost two years. Most recently, UPS lost a shipment of film. I only had expectations that B&H would help me file a claim with UPS. They did much more... Within hours of my call to them I received an email that my order had been replaced and was again on its way!

-Bill W.
Miami Springs, FL

One of my favorite stops in NYC on our recent visit. My husband and I were looking for several items. I was a little overwhelmed at first but we were greeted by so many helpful store employees that made our shopping experience wonderful. B & H thank you!!!

-Sue M.
Puyallup, WA

I had a wishlist of items in my B&H account and a staff was able to look up my account on their system to gather all my items in one receipt. She was very knowledgeable about the cameras they sell as she was a photographer herself.

-Daryl C.
San Francisco, CA

Love this place. Best store in the world. Cheapest prices most up to date equipment and most knowledgeable salespeople. Sales force is so smart and helpful they should be training the rest of the world.

-Lisa Y.
New York, NY

I have had multiple great experiences here!
Frank was SOOOOOO helpful and walked me through different options for a 24mm lens for my Sony and I really appreciate he gave me the legitimate pros and cons. I hope I get Frank every time!

-Lindsey O.
Brooklyn, NY

Un magasin exceptionnel, se visite tellement il est particulier !
Les prix sont très compétitifs et le service est excellent.

-Julien P.
Le Plateau-Mont-Royal, Montréal, Canada

I Love B and H Photo!
I don't always have the latest and greatest, but B & H always has just what I need when I need it!

-Deborah F.
Simi Valley, CA