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by Zack Young · Posted
Harlowe is bringing some fresh ideas to classic on-camera lighting with the new Pocket Flash, combining a standard hot-shoe flash with a bi-color continuous LED and an integrated Z-axis stand that raises and tilts the flash head for unique angles. Weighing just 125g, the Pocket Flash is a truly pocketable accessory that might just change your photography and videography work.
by Mathew Malwitz · Posted
The wait is finally over, and Sony has unveiled not one, but two new game changing imaging tools to their arsenal. Introducing the a7R VI mirrorless camera and the FE 100-400mm f/4.5 G Master lens. The perfect marriage of speed and resolution.
by Luke Rollins · Posted
Panasonic is announcing a new natural perspective, everyday lens for L-mount hybrid shooters, the LUMIX S 40mm f/2 lens. With its compact form factor, normal focal length, and wide maximum aperture, the lens is an effective solution for walkaround storytelling in both stills and video.
by Mathew Malwitz · Posted
Vaonis continues to flesh out their line of telescopes with the new Vespera Pro 2 and Vespera III, featuring new optical designs, improved connectivity, and many more features to make your astrological viewing and photography all the more attainable and enjoyable.
Vaonis Vespera 3 Smart Telescope
At the top of the order is the
by Mathew Malwitz · Posted
Godox continues to expand its ever-growing lineup of lighting tools with the new SKIIIV series of professional studio flashes. Featuring an updated design and control interface with precise light output and reliable connectivity, the new series is perfectly suited for small- and medium-sized studio spaces.
Godox SK400IIIV and SK300III V Studio
by Mathew Malwitz · Posted
RICOH is excited to announce a new variant of their much sought-after point-and-shoot camera: the GR IV Monochrome. While retaining the same compact form factor and exceptional image quality of the original, this version has been designed exclusively for monochrome photography.
RICOH GR IV Monochrome
This was
by Mathew Malwitz · Posted
Fujfilm has unveiled the latest addition to their instant camera arsenal with the retro designed Instax mini Evo Cinema. This is the first instant video capable camera in the Instax line and a great 3-in-1 camera for the photo/video enthusiast.
Fuji Instax mini Evo Cinema
Video clips up to 15 seconds long can be recorded by simply holding down the shutter button. Releasing the button pauses the recording, allowing users to
by Mathew Malwitz · Posted
Starting off 2026 on a strong note, Nikon has unveiled their latest lens for the Z system. The Z 24-105mm f/4-7.1 is a flexible, carry-everywhere zoom designed with convenience in mind. At just 12.4 oz, this is one of the lightest zooms of its caliber in Nikons current lineup.
Nikon NIKKOR Z 24-
by Mathew Malwitz · Posted
RICOH has unveiled a new variant of their much sought-after point-and-shoot camera with the GR IV HDF. While looking largely the same, this unique model offers new features that give users more creative control and a new accessory hand strap.
Ricoh GR IV HDF Digital Camera
The GR IV HDF retains the exceptional image
by Luke Rollins · Posted
Leica announces its latest camera for lovers and enthusiasts of black-and-white photography, the Q3 Monochrom Digital Camera. The new camera continues the Q-series' reputation for outstanding build, use, and image quality in the compact, fixed-lens camera space and will appeal to street, travel, and photojournalistic shooters dedicated to the art of light and shadow.
by Mathew Malwitz · Posted
The wait is finally over. Canon has revealed the highly anticipated EOS R6 Mark III, but the fun doesn’t stop there. Joining the versatile full-frame camera is a revolutionary new lens. The RF 45mm f/1.2 STM is a lightweight prime with a maximum
by Mathew Malwitz · Posted
Sony is excited to announce the latest lens in their G Master lineup. The FE 100mm f/2.8 Macro GM is the first G Master macro prime lens. Fast, quiet autofocus, refined optical image stabilization, and robust construction make for a versatile must-have mid-telephoto prime.
Sony FE 100mm f/2.8 Macro GM Lens (Sony E)
The
by Mathew Malwitz · Posted
Godox has announced an update to their X3 Flash Transmitter in the X3Pro, featuring the same intuitive touchscreen interface with some much-appreciated alterations. The original was innovatively small, however, with its small size came some limitations. This new iteration features a larger touchscreen for easier control and greater visibility of settings.
by Mathew Malwitz · Posted
Venus Optics is excited to unveil the Laowa 180mm f/4.5 1.5X Ultra Macro APO lens. This is the first telephoto macro lens in Laowa’s ever-growing lineup, one that combines an advanced optical design with a versatile, lightweight package for a convenient yet powerful lens for all skill levels. The lens’s compact size is due in part to its f/4.5 aperture, a choice made to prioritize the portability of the lens. At half the weight of any comparable macro lens,
by Luke Rollins · Posted
Hasselblad unveils the second generation of its flagship medium format camera, the X2D II 100C, alongside a brand-new wide-to-tele zoom, the XCD 35-100mm f/2.8-4 E, and a suite of accessories that includes a