Unveiled: The Selfie-Centric Panasonic LUMIX DMC-GF7 Mirrorless Camera


Sleek and stylish, yet delivering on the imaging goods, Panasonic's new LUMIX DMC-GF7 is a mirrorless Micro Four Thirds camera designed to capture your daily experiences, be they distant landscapes or up-close selfies. The compact form factor pairs well with a retro-inspired body design, available in both Pink and Black, and when the camera is bundled with the LUMIX G VARIO 12-32mm f/3.5-5.6 ASPH. MEGA O.I.S. kit lens, you have a svelte kit to accompany you on all your adventures. Beyond the attractive exterior of the camera are a 16MP Live MOS sensor, Venus Engine image processor, and a slew of features designed for easier taking and sharing of photos and movies.

The 3.0" 1.04m-dot LCD monitor features a touchscreen design for intuitive control and can tilt forward 180° for front-facing selfie compositions. The GF7's penchant for selfies doesn't stop here, however; for easier one-handed picture-taking, and those right-handers who aren't quite so ambidextrous, both the conventional shutter-release button and the opposite-sided Fn1/Wi-Fi button can be used to release the shutter with the screen tilted up. Or for even easier, hands-free shooting, you can simply wave to release the shutter or bring you and your friends' faces close together to automatically shoot a photo as well.

Further extending the remote shooting capabilities is a seamless smartphone-connect method in which you can pair devices using the Fn1/Wi-Fi button or by taking a photo of a QR code on the rear of the camera with your mobile device. Once linked, the Panasonic Image App can be used to release the shutter, zoom, and focus remotely. Imagery can be transferred to your phone for instant sharing online, too, and the phone's location data can be embedded into the image files for geo-tagging. Finally, marrying the smartphone's wireless capabilities with the set of selfie-oriented features, the Jump Snap function is designed to capture photos of yourself jumping, and the smartphone will automatically trigger the shutter while you're in midair, at the highest point of your jump.

In regard to the imaging capabilities, the 16MP Live MOS Micro Four Thirds sensor and Venus Engine combine to afford sensitivity to ISO 25600, continuous shooting up to 5.8 fps with single-shot autofocus, or Super High continuous shooting at 40 fps using the electronic shutter function. The electronic shutter can also be used in conjunction with the Silent mode to damp all sounds and lights from the camera for more inconspicuous shooting. Besides its quick performance, the Contrast AF system is also especially notable due to its -4 EV sensitivity for working in low-light conditions with maintained accuracy.

Full HD 1080p/60 movie recording is supported, as well, in both AVCHD and MP4 formats, and a built-in stereo microphone with an integrated wind cut filter is available for clear audio recording. A Snap Movie mode allows you to record 2, 4, 6, or 8-second clips and do your own editing on the fly with the Panasonic Image App, which gives you the control to sequence your clips, add background music, and quickly share with others. Also, a dedicated Time-Lapse mode records sequential images at user-selected intervals, and then automatically compiles them into a single movie file for playback.

Rounding out the feature set of the GF7 is a host of creative shooting modes and tools to adjust the look of your photos in-camera. Three beauty modes can be used on your portraits, and include a Soft Skin mode to brighten and smooth skin, a Slimming mode to shape and sharpen facial lines, and a Defocusing mode that maintains clear focus on your main subject while softly blurring the background. An iA (Intelligent Auto) mode can be used to automatically select exposure and camera settings for ideal results; 23 different Scene Guides may also be employed for matching your camera settings to the scene at hand.

Lens Mount Micro Four Thirds
Image Sensor Live MOS sensor, 17.3 x 13mm
Effective Pixels 16MP
Total Pixels 16.8MP
Maximum Resolution 4592 x 3448
Aspect Ratio 4:3, 3:2, 16:9, 1:1
Still Image File Format JPEG, RAW, MPO
Storage Media SD, SDHC, SDXC
Card Slot 1x SD card slot
Viewfinder Type N/A
Shutter Type Electronically controlled focal-plane shutter, electronic shutter
Shutter Speed Still image: Time (Max. 60 sec.), 1/16,000 - 60 sec.
Motion picture: 1/16,000 - 1/25 sec.
Flash Sync Speed Less than 1/50 sec.
Top Continuous Shooting Rate 10 fps with electronic shutter, 5.8 fps with AF-S and mechanical shutter
Self-Timer 10, 2 sec.; 3 images within 10 sec.
Exposure Metering System 1728-zone multi-pattern sensing system
Metering Method Multiple, Center Weighted, Spot 
Metering Range EV 0 - 18
Exposure Modes Program AE, Aperture Priority AE, Shutter Priority AE, Manual
Exposure Compensation +/- 5 EV in 1/3 steps
Exposure Bracketing 3, 5, 7 frames in 1/3, 2/3, or 1 EV steps (Up to +/- 3 EV per shot/burst)
ISO Sensitivity Auto, ISO 200-25600 (extended to ISO 100)
Autofocus System Contrast AF system
Number of Focus Points N/A
Focus Modes AFS (Single), AFF (Flexible), AFC (Continuous), MF
Autofocus Sensitivity EV -4 - 18
Built-In Flash Pop-up
Flash Control GN 13.1' / 4 m at ISO 100
Flash Modes Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction, Slow Sync., Slow Sync./Red-eye Reduction, Forced Off
Flash Compensation +/- 2 EV in 1/3 steps
Flash Bracketing N/A
External Flash Interface None
White Balance Modes Auto, Daylight, Cloudy, Shade, Incandescent, Flash, White Set 1/2, Color temperature setting (2500-10000K in 100K steps)
White Balance Bracketing 3 exposures in blue/amber axis or in magenta/green axis
Movie Recording AVCHD
1920 x 1080/60p, 28Mbps
1920 x 1080/60i, 17Mbps
1920 x 1080/60i, 24Mbps
1920 x 1080/24p, 24Mbps

1920 x 1080/60p, 28Mbps
1920 x 1080/30p, 20Mbps
1280 x 720/30p, 10Mbps
640 x 480/30p, 4Mbps
File Format AVCHD, MP4
Audio Recording Built-in stereo mic with wind cut filter
Audio File Format Dolby Digital 2ch. (with AVCHD), AAC 2ch (with MP4)
External Microphone Input N/A
Headphone Jack N/A
Maximum Recording Time 29 min. 59 sec. or up to 4GB
Monitor 3.0" 1.04m-dot tilting touchscreen LCD
Monitor Frame Coverage 100%
Interface USB 2.0, HDMI micro Type D
Wi-Fi Yes; IEEE 802.11b/g/n, 2412 MHz - 2462 MHz (1-11 ch), Wi-Fi / WPA / WPA2, Infrastructure mode
Power Source Rechargeable lithium-ion battery (7.2V, 680mAh, 4.9Wh)
Battery Life Approx. 230 shots (CIPA standard)
Operating Environment 32-104°F / 0-40°C; 10-80% relative humidity
Dimensions 4.2 x 2.6 x 1.3" / 106.5 x 64.6 x 33.3mm
Weight 9.4 oz / 266 g (with memory card and battery)

Discussion 5

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It's a shame that you didn't build a camera for the more seasoned photographer.  To start the lens is a bit limited. 

Not to mention a bit slow.  The camera is a bit small for the rugged male photographer.  And 16 is not that much

better than what new watches are getting.  It seems to me, if a company is really serious about introducing a new,

exciting camera, it should offer a lot more if you expect we males to rush out to buy one.  Think it over.  You have

the ability to win us over by doing a lot more for the same money.  Thanks.


Looks great except for the lack of a built-in viewfinder. Otherwise, I love the Lumix line.

May we find some way to apply GPS to our shots with this camera?

If you have an Android or iOS smartphone or tablet, there is an APP that will enable a GPS feature.  A press of the Lumix DMC-GF7's Fn1/Wi-Fi button is able to pair the camera with a smartphone or tablet installed with the free, downloadable Panasonic Image App. Zoom, focus, and shutter activation are controllable through a paired smartphone or tablet, and images taken with the Lumix DMC-GF7 can then be conveniently accessed, GPS tagged, and uploaded to social media.

I recently bought a Canon 6D DSLR, which I like. But, having several lenses that go with this camera, I would like to see Canon come out with a mirrorless camera with a 20 mega-pixel or greater full-frame (24mm x 36 mm) sensor. With such a camera I could use my current lenses as well as enjoy the primary benefits of mirrorless cameras, which for me are better, cheaper, and faster (smaller f/ number) short focal-length lenses. Is anybody watching to see if Canon lens designers are busy?