Olympus

Olympus has just announced the new E-P5, the fourth generation of their popular PEN series of interchangeable lens mirrorless Micro Four Thirds camera bodies, which features an eye-catching, retro design that’s reminiscent of the original PEN F series from the 1960s and '70s.

Admittedly, it seems that this year’s CES breakout products were more about big tablets, smart TVs and gaming, but a few standout cameras and camcorders were introduced last week that will most likely be hot items in the year to come and, for camcorders, might even signal a path for a new marketing niche.

2012 has played host to numerous camera and lens announcements, many of which are improvements over past products, while others are entirely new designs full of intrigue. The main innovative duty of lenses is to keep up with the cameras themselves and to capture greater detail and information.

With 2012 drawing to a close, let’s take a few paragraphs to mention some of the more notable cameras and photographic accessories that debuted in 2012. Not simply new items, but products that really impressed our customers and/or blazed a new path for their specific company or for photo technology in general.

As wintertime approaches and temperatures begin to drop, certain precautions and preparations should be taken in order to improve your photographing experience during this most beautiful time of the year. Wintertime provides a unique opportunity to photograph your surroundings, either nearby or whilst traveling, in a manner unlike any other time of the year.

Everybody wants something better for their children than they had for themselves. It’s a function of the American dream. It’s also a manufacturer’s dream. The hottest new toy can create a frenzy around the holiday season that can only be duplicated in certain shark-infested waters in the Pacific.

Trending topics on Twitter change rapidly from one minute to the next, but in the world of electronics manufacturing, trends evolve slowly, often taking an entire calendar year to surface. Here at B&H, we’re among the first to get our hands on the latest professional and consumer equipment, and we’re always looking for new trends in the products.

If you’re looking to purchase a camera this holiday season, you probably have a lot of questions. Do I buy a DSLR? How about a compact point-and-shoot?  Why don’t I stick with my smartphone? And what is a pixel and why is it mega?

As the holidays approach, it’s a good time to get your game on, in terms of all those family photos you will be taking. Getting little Junior to smile and Uncle Harry to pay attention may be the most difficult aspects of creating a shareable family shot, but there are some technical elements surrounding quality holiday photography that we should discuss now.

Olympus has just announced a new addition to the Micro Four Thirds system, the M.ZUIKO Digital 17mm f/1.8 lens. This lens offers a 35mm equivalent focal length of 34mm, giving it a slighter wider-than-normal angle of view that is ideal for general everyday use.

Pancake lenses, those small, fixed focal length lenses that barely protrude from your camera’s lens mount, are becoming increasingly common. Based on a simple Zeiss Tessar lens design that dates back more than a hundred years, pancake lenses are popular again due to their size—they extend an inch or less from the camera body—and weight, which is usually about 3 ounces.

The number of fast, wide aperture prime optics we carry at B&H has grown over the past year, and in a market that has become increasingly populated by slower, variable-aperture zooms, this is encouraging news.

As camera technology continues to progress, lenses also continue to evolve. With improved sensor technology and greater resolution cameras, a lens's main progression is to keep up with the amount of data and image quality that can be resolved by an image sensor and processor.

Say the word “telephoto” and many photographers automatically think “Oh, telephotos bring things closer.” Now while this is true—particularly in the mind’s eye of newbies—the imaging abilities of telephoto lenses go well beyond “bringing things closer,” especially when you start shooting with progressively longer optics.

Not so long ago, the single lens reflex was the undisputed king in and outside the studio, and anything short of this form factor was a compromise in both photographic performance and accessory options.

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