Sony Alpha a7R III
Mirrorless Digital Camera
Sony FE 24-105mm f/4
G OSS Lens
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David Flores
David Flores is a photographer and filmmaker. His work can be found in Poets & Writers, Scalawag, and PLUCK. His films have screened at the Verbal Arts Centre of Northern Ireland and film festivals across the country.
Erin Sullivan
Travel Photographer
I'm originally from Connecticut, based in LA and various airports. I work mainly in outdoor and travel photography, and especially enjoy documenting meaningful work happening in the world through my images and partnerships. I am also a writer and blogger, and love to tell stories with words and photography.
Eric Rubens
Photographer / Videographer
Eric Rubens is a California-based photographer specializing in travel, lifestyle, and beach landscapes. He also spent time playing professional tennis and working as an electrical engineer before realizing his passion for photography.
Manuel Ortiz
Wedding Photographer
Ortiz is a Chicago-based portrait and wedding photographer who takes great pride in capturing the true spirit and personality of the people he photographs.
David Krugman
David Krugman is a Brooklyn-based freelance photographer, writer, and social strategist. You can see his work at, and on Instagram, at @dave.krugman.
Watch B&H's a7RIII Launch Video
Top Features
Enhanced Body with 3.7m-Dot EVF and Touchscreen
USB Type-C and PC Sync Terminals
Capture the Finest Details
Managing to squeeze even more out of Sony's high-performing full-frame 42.4MP Exmor R BSI CMOS sensor, the a7R III manages to improve low-light performance, bump up dynamic range to 15 stops, and offer a Pixel Shift Multi Shooting mode that captures the absolute finest details. Also, UHD 4K video is available, though with enhanced features and quality.
Phenomenal 4K HDR Video
Known already for outstanding UHD 4K video specs in its Super35 mode, the a7R III steps things up with improved noise handling and much-improved quality in full-frame mode. S-Log3 makes its way onto this model along with a brand new Hybrid Log-Gamma profile for near instant support for HDR video with a wide color gamut on compatible displays.
Faster Across the Board

Reaching 10 fps at 42.4MP is an impressive feat, and the a7R III manages to do this with both a completely silent electronic shutter and a newly developed mechanical shutter mechanism using a large buffer of 76 frames. On top of this, the camera features an enhanced Fast Hybrid AF system that boasts speeds that are twice as fast as its predecessor with added precision.

Enhanced Connectivity
Dual SD card slots are present, including one with speedy UHS-II support, to facilitated better management of files as well as an instant backup in the field. A USB 3.1 Type-C connector is available for fast tethering and a PC sync terminal makes it easy to work with flash. Additionally, a brand new suite of software will be made available for improved handling of files and editing.
Improved Handling and Ergonomics
Much like the a9, the a7R III offers many improvements to the body design and handling with a redesigned grip, the high-res 3.7m-dot OLED EVF, and a 1.44m-dot touchscreen LCD. The rear of the body also now has a joystick for rapidly and intuitively changing settings and accepts the NP-FZ100 battery, which is 2.2x as large as that found in its predecessor.

High resolution, lifelike rendering

One lens for mobile, versatile shooting
Fast, precise, quite AF and constant F4 for stills and movies