The Hasselblad H3DII-50 is the ultimate in H System cameras. It features the Kodak 50 Mpixel sensor, measuring 36 x 48mm, and is designed to meet the exacting demands of high-end commercial photographers who require the pinnacle of both image quality and performance. The camera takes full advantage of the virtues of medium format photography providing system flexibility for the professional photographer, including the freedom to choose between eyelevel and waist-level viewfinders, digitally APO corrected lenses, and even shift/tilt lens options.
The camera provides a basic ISO rating from ISO 50 to ISO 400, and using Hasselblad's Phocus software, allows the user to further bump up the ISO to ISO 800. The H3DII-50 also makes use of a proprietary high speed capture architecture capturing full size, compressed 65 megabyte images at an impressive rate of 1.1 seconds per capture when working either mobile or tethered to a computer. Furthermore, Hasselblad's Natural Color Solution delivers superb out-of-the-box color quality with skin tones, specific product colors and other difficult tones reproduced easily and effectively. The camera records images in a raw file format called 3F RAW (3FR), which includes lossless image compression, or users can record images in a fully formatted and uncompressed TIFF Format (8-bit). The camera also incorporates Hasselblad's unique Instant Approval Architecture (IAA), which provides an enhanced set of feedback tools and an on-the-fly image classification system, designed to enable the photographer to focus on the shoot rather than the selection process.
The H3DII is the 4th generation of the Hasselblad H-system, and provides improved controls and functionality, better sensor cooling, a more intuitive user interface, and a bright, 3" display. When combined with the latest Hasselblad's image processing software - Phocus by Hasselblad - H3DII sets the standard for digital photographic quality. Featuring a range of techniques and features that provide the power and finesse needed to serve and support the latest Hasselblad camera developments and to enable groundbreaking levels of image quality - all in a modern and easy-to-use environment.