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by Zack Young · Posted
Canon continues to innovate in the Cinema EOS line with the new C50, a compact, lightweight cinema camera capable of capturing 7K full-frame video in a 3:2 open gate mode, as well as a host of more traditional formats. Bundled with an XLR top handle that features a start-stop button and zoom rocker, the C50 represents the smallest Cinema EOS camera to date, yet is still chock full of features, codecs, and a dedicated
by Luke Rollins · Posted
Canon rounds out the V-Series launch of the PowerShot V1 with a compact, video-centric EOS mirrorless camera, the R50 V, for creators eager to pivot to an interchangeable lens set up. Weighing less than a pound in a hand-wieldable form factor, the camera sports a 24MP APS-C sensor and DIGIC X
by Zack Young · Posted
High-volume photography work is a cornerstone of the professional photo ecosystem that rarely gets its time in the spotlight. Headshots for schools, teams, clubs, etc. is an area where enterprising photographers find huge growth opportunities. To assist in these assignments, Canon has announced a firmware upgrade for their EOS R7,
by Bjorn Petersen · Posted
There were nearly 200 new lenses released this year, many of which were iterations of an existing lens. Many of the lenses were also wholly new designs, whether first-party designs to pair with a new flagship camera or third-party innovations designed to fill the gaps in existing lineups.
With such a breadth of new lenses available in the past 12 months, we're narrowing things down to cover some of the highlights and most unique or exciting lenses that came out
by Shawn C. Steiner · Posted
After the mega news that was the Canon EOS R1 and R5 Mark II, things have slowed down a bit. That doesn't mean there isn't anything new to share. The biggest bits of news from the past couple weeks come from Tamron and Atomos—both well-known and highly-regarded companies that make products for everyday photographers and videographers and not just pros.
Tamron is truly aiming for everyone with their lens release: a 28-300mm f/4-7.1 Di III VC
by Shawn C. Steiner · Posted
The summer doldrums are turning out to be anything but dull thanks to Canon's launch of the flagship EOS R1 and professional EOS R5 Mark II mirrorless cameras. These cameras mark a generational leap in imaging technology
by Bjorn Petersen · Posted
Like the 5D series before it, Canon’s R5 line is an exceptionally versatile camera platform that can excel in plenty of shooting scenarios. Combine that versatility with professional ergonomics and you have a go-to camera for plenty of photographers. Wedding and portrait photographers in particular can find a lot to love about the system and the EOS R5 Mark II only makes things better. High-resolution stills, advanced autofocus,
by Shawn C. Steiner · Posted
Hope you enjoyed the holiday break because we are back with a few pieces of exciting news. The biggest is Sony’s first camera announcement of the year: the ZV-E10 II. Sony’s vlogging-centric ZV series has been a hit, and the second generation of their APS-C mirrorless model is turning out to be one of the best values around b using the same technology found in the cinema-ready FX30. Alongside the ZV-E10 II is the
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Virtual reality and other digital worlds are becoming more and more commonplace with each passing day and now the creation of content for these 3D and VR platforms is getting easier with Canon’s new RF-S 3.9mm f/3.5 STM Dual Fisheye Lens for the EOS R7. This lens joins the RF 5.2mm as part of Canon’s EOS VR System and provides a more affordable and accessible option for individuals looking to start their VR creation journey.
by Bjorn Petersen · Posted
It’s been a packed week for announcements, with lots of happenings in the cine world, some key lens announcements for photographers, and even a couple of new products in the lighting realm. All of this, plus some new in-house content, made for a busy past seven days as we head into the start of summer.
Canon introduces C400 cinema camera and updated Cine-Servo lens
Leading the trio of major announcements for the week was Canon’s launch of the
by Shawn C. Steiner · Posted
What a week! Fujifilm announced a ton of new equipment for both the GFX and X Series. The GFX 100S II and GF 500mm look like great additions to Fujifilm's medium-format line, while the
by Shawn C. Steiner · Posted
Long awaited, long rumored, and one of the final pieces of the mirrorless transition, the Canon EOS R1 Mirrorless Camera is finally here. This 1 Series flagship is the first true successor to Canon’s legendary 1 Series of DSLRs and is coming later this year.
Canon EOS R1 Mirrorless
by Bjorn Petersen · Posted
Mirrorless camera technology continues to evolve in 2023. Though some people want to define a camera as "video-centric" or "built for stills," some of the best cameras manage to balance the two by taking the so-called "hybrid" path. Compared to, say, a cine camera, the inability to pin down what a mirrorless camera is or should do makes it a highly versatile platform capable of anything from everyday photo taking to high-budget Hollywood productions. To see manual focus, stills-only rangefinders sharing a space with the first mirrorless
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Canon is making a big splash with a trio of new zooms for its EOS R mirrorless system: the RF 24-105mm f/2.8 L IS USM Z, the RF 200-800mm f/6.3-9 IS USM, and the RF-S 10-18mm f/4.5-6.3 IS STM. Each of
by Shawn C. Steiner · Posted
Sony ZV-1 II, Canon R100, FUJIFILM X-S20, Leica Q3, Pentax 50mm
Week of May 21, 2023
We couldn't go into Memorial Day weekend without another round of product announcements and we sure had some this week. Sony is giving one of the most popular vlogging cameras around some well-earned upgrades with the release of the ZV-1 II. FUJIFILM and Canon are upgrading their entry-level mirrorless offerings with the X-S20 and R100, respectively. Leica is even