Hasselblad
Using a digital back with a film-era camera body forces you to stand in two different generations with regard to photography and design. Hasselblad makes this contradiction a reality with their CFV 100C digital back, which is natively compatible with all of their 500 and 200-series camera bodies from the past 70+ years. This unique ability points to Hasselblad’s success in design—being able to maintain
Hasselblad has been adding to and revamping their XCD lens lineup over the past few years, creating new series and offering more variety for different types of photographers to find their niche. Their newest lens, the XCD 75mm f/3.4 P, is part of the P series, which stands for Portable. It's among the smallest and lightest lenses for the system considering its long-normal focal length, relatively bright design,
The holidays are just around the corner and this week saw the arrival of several new releases that mirrorless and medium-format shooters might want to add to their wish lists. Viltrox introduced the AF 135mm f/1.8 LAB FE Lens for Sony mirrorless cameras and Hasselblad released the XCD 75mm f/3.4 P Lens for X mount medium format cameras.
Viltrox Releases a Medium-Length Prime
Viltrox entered the high-end lens space with the AF
Expanding their XCD P series of lenses with another compact, lightweight option, Hasselblad has just announced the XCD 75mm f/3.4 P lens—a 59mm-equivalent lens characterized by its flattering focal length and portable design. This short portrait-length/long normal-length prime is a versatile option for portrait shooters, as well as street and landscape photographers looking for a unique focal length that’s wide
Paying homage to Hasselblad’s homeland, the Swedish manufacturer has just announced the X2D 100C Earth Explorer Limited Edition kit. Combining a distinct Tundra Brown-colored camera body with their versatile XCD 55mm f/2.5 V prime lens, an exclusive strap, and a pair of batteries, this collector’s item is also built with function in mind. It’s a kit meant to inspire exploration with photography along with a
It’s another exciting week here at B&H! Canon released the EOS C80 cinema camera, which combines the C400 image sensor with the form factor of the C70. Apple laid the groundwork for new iPhone 16 models, as well as upgrades to AirPods and Apple Watch. Hasselblad announced the XCD 20-35mm f/3.2-4.5 E lens, an ultra-wide zoom for X-mount cameras. Leica introduced the newest camera in the M-System lineup with the M11-D.
Canon Upgrades the EOS Series
Doubling the effective pixels of the previous EOS flagship’s image sensor, the
The belt changes hands again: Hasselblad is adding another, wider lens to its mirrorless X system, the XCD 20-35mm f/3.2-4.5 E Lens, which bests May’s release of XCD 25mm f/2.5 V lens and introduces a wide-angle zoom into the lineup. While not as bright or compact as its prime lens older brother, the versatility of the ultra-wide to wide angle of view combined with the premium optical design make it an
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Hasselblad is adding an ultra-wide-angle prime to its mirrorless X System with the XCD 25mm f/2.5 V lens—the widest V-Series lens for the system yet, offering a field of view close to that of a 20mm on full-frame, along with a speedy f/2.5 design that excels in low-light conditions. The broad angle of view and bright maximum aperture pair with a portable design that’s perfect for walkaround urban
It has been a busy week involving many product categories here at B&H, with Hasselblad representing the photo corner, RED coming in hot with a major video announcement, and numerous brands making big announcements in the audio world during the NAMM 2024 show. We’ll recap all of this, plus some of our regular creative programming from this week.
Hasselblad’s Latest V-System Back Goes to 100
This week, Hasselblad announced the
Hasselblad has announced its latest medium format camera, the 907X & CFV 100C. Or, more specifically, today’s announcement is all about the CFV 100C digital back—a 100MP-sensor-imbued update to the brand’s line of V-system interface digital backs, which are compatible with three separate camera platforms for tremendous versatility. Like its 50MP predecessor, the CFV 100C is a uniquely modular imaging
What a year it has been. We have had a nearly constant stream of announcements featuring high-profile releases almost every week. Now that we have hit the holiday season and get a slight break in the announcement schedule (but not with the deals!) we want to look back at some of the more interesting trends from the year. Today, we are going to focus on something that has been used in
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Let's take a look at the Hasselblad XCD 2.5/90v, a medium format lens that's perfect for portrait and documentary photographers.
0:00 - Introduction
0:27 - Specs
1:43 - Test Images
2:10 - Is This for You?
What do you think of the Hasselblad XCD 2.5/90v? Let us know in the Comments section, below.
Fashion photography undertakes the deceptively difficult task of capturing the nature and spirit of a garment while conveying the designer's underlying vision. Doing so successfully already requires immense skill and artistry, so it helps to have the right camera for the job. We’ll be looking at a few cameras suitable for fashion photography, as well as some camera fundamentals to help inform your future purchase. Let’s begin with essential features.
Camera Sensor
Your camera’s sensor should be your first consideration, because it is
After a relatively quiet summer, this past week's busy release schedule is putting us back in action.
RØDE announced an even more impressive mic system for creators: the Wireless PRO. This brings 32-bit float recording and other "pro" features, like timecode, to the series.
Tamron continues to show off more and more glass and better compatibility with the development of a
Joining Hasselblad’s X System of mirrorless medium format lenses, the company is announcing the lightweight, compact XCD 28mm f/4 P wide-angle lens. As a sleek prime with an impressively low-profile form factor, high-quality optics, and precision focusing technology, the XCD 28mm f/4 P lens was designed to take outsized, medium-format photography into the chaotic confines of city streets.