Sigma

The recently introduced Sigma 120-300mm f/2.8 DG OS HSM lens is the first lens to be part of Sigma’s Global Vision Sports line, and as such, strives to be a highly precise and optically sound lens that can function well in fast-paced situations. 

Sigma has announced a very interesting new fast-aperture zoom lens. The 18-35mm f/1.8 DC HSM lens, which is available for Canon, Nikon and Sigma mounts, is an APS-C format lens with an exceptionally fast maximum aperture of f/1.8 throughout the zoom range.

The Sigma DP3 Merrill is a point-and-shoot camera with a 46MP, APS-C-sized sensor. About 15 megapixels are assigned to each of the primary imaging colors: red, green and blue. Renowned for their lenses, Sigma includes a fixed focal length 50mm f/2.8 lens with this DP3 Merrill.

When piecing together your lens kit for photographing a wedding, a number of ideas should be running through your head in regard to the variety of imagery the clients require and the types of situations that can occur throughout the event. While it would be ideal to photograph a wedding with a single, do-it-all lens, the simple fact is that this is not typically possible.

A macro lens is an important tool for a wedding photographer. Perhaps not as crucial as capturing the kiss at the altar or the daddy-daughter dance, a close-up of the rings, flowers or candle being lit is considered part of the standard package. These moments may very well be situated in less than ideal lighting conditions, so a fast macro lens is needed to guarantee you get that shot.

Sigma has announced three new lenses for Micro Four Thirds and Sony E-mount cameras. The three lenses are part of their Art line, which are generally prime lenses with wide maximum apertures, providing sharp, high-contrast images. In the case of these three lenses for mirrorless cameras, the generalization holds true.

Many hobbyists reach a turning point in their craft when they decide to pursue wedding photography seriously. With the transition to pro comes the task of updating your lens kit accordingly, and most photographers would agree that investing in quality glass is essential.

In September, Sigma announced a reorganization of their lens classification guidelines. They outlined three categories within which all future lenses would be placed, the logic being that this will simplify the selection process for the buyer and improve quality expectations on both the manufacturer’s and consumer’s side of the equation.

Admittedly, it seems that this year’s CES breakout products were more about big tablets, smart TVs and gaming, but a few standout cameras and camcorders were introduced last week that will most likely be hot items in the year to come and, for camcorders, might even signal a path for a new marketing niche.

Sigma has announced two new zoom lenses and a USB dock for updating the lens firmware and adjusting parameters via new software. The 17-70mm f/2.8-4.0 DC MACRO HSM / OS HSM is a standard DSLR zoom from Sigma’s Contemporary line.

2012 has played host to numerous camera and lens announcements, many of which are improvements over past products, while others are entirely new designs full of intrigue. The main innovative duty of lenses is to keep up with the cameras themselves and to capture greater detail and information.

Trending topics on Twitter change rapidly from one minute to the next, but in the world of electronics manufacturing, trends evolve slowly, often taking an entire calendar year to surface. Here at B&H, we’re among the first to get our hands on the latest professional and consumer equipment, and we’re always looking for new trends in the products.

As the holidays approach, it’s a good time to get your game on, in terms of all those family photos you will be taking. Getting little Junior to smile and Uncle Harry to pay attention may be the most difficult aspects of creating a shareable family shot, but there are some technical elements surrounding quality holiday photography that we should discuss now.

Sigma has announced a new 35mm f/1.4 prime lens for DSLR cameras. A wide-angle lens with a fast maximum aperture, it’s available for Nikon, Canon, Pentax, Sony and Sigma Autofocus mounts. With this lens, Sigma is inaugurating a new line of interchangeable lenses: the Art line.

Way back—five years ago—if you shot video, you used a video camera, and if you shot photographs, you used a still camera. Today, that distinction is all but meaningless. Almost every video camera today captures stills, and virtually every still camera now shoots video.

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