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General Brand 77mm Circular Polarizing Filter

  • Price: $39.95
  • B&H # GBCP77
  • Mfr# 77CP

Product Highlights

  • Makes a Blue Sky Bluer
  • Enhances Clouds
  • Eliminates Reflections
  • High Quality ColorCore Glass
  • Black Aluminum Filter Ring
  • Made in the USA
  • 10-Year Warranty

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Tiffen 77mm Circular Polarizer Filters - Light rays which are reflected become polarized. Polarizing filters are used to select which light rays enter your camera lens. They can remove unwanted reflections from non-metallic surfaces such as water or glass and also saturate colors providing better contrast. The effect can be seen through the viewfinder and changed by rotating the filter. The filter factor varies according to how the filter is rotated and its orientation to the sun.

If you're out walking on a lovely day - in the mountains or at the beach - and you want to get a fabulous shot of a cloud-filled sky or make the water seem more saturated, then a polarizer is the way to go. This filter is the best way to make the clouds stand out, increase or decrease the saturation of the ocean or increase or decrease the reflection off the water. You can also use this filter when shooting into glass or windows since it will, again, either increase or decrease reflections.

If you're shooting black and white and want to simulate a threatening storm, try throwing on a #25 Red filter. The vista will take on the appearance of an imminent, ominous storm. 

Along with a UV or Skylight Filter, a polarizing filter should be a part of everyone's gear bag. It can turn a run-of-the-mill image into a stunning, creative photo by increasing color saturation.  

Note! Circular polarizers are specifically designed for use with auto-focus SLR cameras (They will also work on manual systems without problems)

This filter eliminates ultraviolet rays from outdoor shots as well as polarizing the light to remove reflections, and increase color saturation, without affecting the overall color balance
Can dramatically enhance a blue sky and make the clouds more prominent
Used best at right angle to the sun
Effective with cameras that use beam splitters in the path of the TTL light meter and with AF cameras
Type Circular Polarizer
Size 77mm, 5mm thick
Grade Not Applicable
Filter Factor Between 2.3 and 2.8 (approx. +1.3 stops)
Multi-Coated No
Rotating Yes
Effect Removes reflections and increases color saturation without affecting the overall color balance
Application Nature, travel, outdoor photography
Color Temperature Not Applicable
Construction ColorCore Glass
Front Filter Thread Size 77mm
Pitch Thread = 0.75
Front Lens Cap Size 77mm

REVIEW SNAPSHOT®

by PowerReviews
Tiffen 77mm Circular Polarizing Filter
 
4.4

(based on 107 reviews)

Ratings Distribution

  • 5 Stars

     

    (64)

  • 4 Stars

     

    (33)

  • 3 Stars

     

    (6)

  • 2 Stars

     

    (2)

  • 1 Stars

     

    (2)

95%

of respondents would recommend this to a friend.

Pros

  • Clear optics (79)
  • Firm mount (65)
  • Strong construction (55)
  • Easy to use (41)
  • Easily mounted (28)

Cons

  • Cross-threads easily (4)
  • Loose mount (4)

Best Uses

  • Color correction (53)
  • Image manipulation (38)
  • Lens protection (33)
  • UV protection (14)
  • Filter protection (7)
    • Reviewer Profile:
    • Photo enthusiast (38), Semi-pro photographer (24), Pro photographer (21), Casual photographer (8), Enthusiast (6)
    • Was this a gift?:
    • No (60)

Most Liked Positive Review

 

"A great filter for the price"

I had a polarizing filter about 25 years ago, misplaced it and finally decided to get a new one, my lens takes 77m size and looking at the prices I was taken aback for ...Read complete review

I had a polarizing filter about 25 years ago, misplaced it and finally decided to get a new one, my lens takes 77m size and looking at the prices I was taken aback for a moment, some were several hundred dollars and then I came acrss the Tiffen one. I use it mainly to shoot outdoor scenes and apart from eliminating the normal glare from swimming pools or fountains it is amazing how rich the colors become on things you would never think had glare. It is a great product, have used it about 10 times since buying it.

VS

Most Liked Negative Review

 

Works with Practice

I used this on a 24-105L Canon Lens.

I have a 58 Hoya that I love. It has a small white line to assist with 'aiming' the filter at a consis...Read complete review

I used this on a 24-105L Canon Lens.

I have a 58 Hoya that I love. It has a small white line to assist with 'aiming' the filter at a consistent angle during a pan for panoramas.

This filter does not. It simply has the Tiffen text on the rim. Also, it is not near as easy to thread on as other filters I own. It does work well once it is on, and is well worth the price. I am just used to the ease of mount and setup of my Hoya perhaps.

REVIEWS

Reviewed by 107 customers

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Displaying reviews 1-20

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5.0

Nice polariser for the price

By GeoTrek

from Australia

About Me Casual Photographer

Verified Buyer

Pros

  • Clear Optics
  • Easily Mounted
  • Strong Construction

Cons

    Best Uses

    • Color Correction
    • Lens Protection

    Comments about Tiffen 77mm Circular Polarizing Filter:

    I bought this to have a play with really. I enjoyed how it deepens the colours of the sky. It does feel a bit flimsy sometimes and feels like you might twist it off while rotating the polariser but other than that, with my amateur knowledge I am happy with it.

    • Was this a gift?:
    • No

    Comment on this review

     
    5.0

    GREAT DEAL!

    By Gorilla Goggles

    from Calgary, Alberta

    About Me Photo Enthusiast

    Verified Buyer

    Pros

    • Clear Optics
    • Easily Mounted
    • Firm Mount
    • Strong Construction

    Cons

      Best Uses

      • Color Correction
      • Image Manipulation
      • Lens Protection

      Comments about Tiffen 77mm Circular Polarizing Filter:

      This is by far the cheapest 77mm polarizer around and like everyone else has said it's not a general brand it's tiffen and works excellent! Solid build and great polarization!

      • Was this a gift?:
      • No

      Comment on this review

       
      5.0

      Wouldn't be without one

      By Accoridangirl53

      from Muskegon, MI

      About Me Photo Enthusiast

      Verified Buyer

      Pros

      • Clear Optics
      • Easily Mounted
      • Firm Mount
      • Strong Construction

      Cons

      • Cross-Threads Easily

      Best Uses

      • Color Correction
      • Lens Protection
      • UV Protection

      Comments about Tiffen 77mm Circular Polarizing Filter:

      I wouldn't have my lens without a lens filter attached. It is much easier to purchase another filter than to buy another lens. Besides, it makes my sunny-day pictures look like they should.

      • Was this a gift?:
      • No

      Comment on this review

       
      4.0

      Performs well

      By DarkHorseUnited

      from Oklahoma City

      About Me Semi-pro Photographer

      Verified Buyer

      Pros

      • Consistent Effect
      • Easily Mounted
      • Firm Mount
      • Strong Construction

      Cons

      • Fingerprints easily

      Best Uses

      • Image Manipulation

      Comments about Tiffen 77mm Circular Polarizing Filter:

      I'm using this on my Canon DSLRs. I'm pretty new to using filters, but this one seems pretty standard. No bells and whistles, but it gets the job done.

      • Was this a gift?:
      • No

      Comment on this review

       
      5.0

      Good performance

      By Klondiker

      from Yukon, Canada

      About Me Pro Photographer

      Verified Buyer

      Pros

      • Clear Optics
      • Consistent Effect
      • Easily Mounted
      • Firm Mount

      Cons

      • Cross-Threads Easily

      Best Uses

      • Color Correction
      • Image Manipulation
      • Lens Protection

      Comments about Tiffen 77mm Circular Polarizing Filter:

      If you're shooting through / near reflective surfaces this is a must have. Minimizes glare and reflections off of water, glass and other shiny objects.
      The much lower price of this filter compared to other brands made me think twice about it but it's Tiffen and they're trust-worthy. I imagine the cost difference comes from the fact that this is made of aluminum and not a more sturdy material. . .honestly though, what are you doing to your filters if you need expensive alloy frames for them?
      Glass is clear of aberrations or colour shifts other than the +ND that you get with any polarizing filter. mechanism rotates smoothly and reliably. Polarizer works as it should.

      • Was this a gift?:
      • No

      Comment on this review

       
      5.0

      Same as Tiffen polarizer

      By Big Bear Tommy

      from Big Bear City, CA

      About Me Photo Enthusiast

      Verified Buyer

      Pros

      • Clear Optics
      • Easily Mounted
      • Firm Mount
      • Strong Construction

      Cons

        Best Uses

        • Darken sky
        • Image Manipulation
        • Increase saturation
        • Reduce reflections

        Comments about Tiffen 77mm Circular Polarizing Filter:

        Excellent for darkening the blue sky and making clouds 'pop out'. I bought it for my 10-20mm ultrawide angle lens. Because of the extreme angle the sky may be darker in one part than another. This is not a failure of the filter but a fact of nature.

        • Was this a gift?:
        • No

        Comment on this review

         
        5.0

        A must for water sports.

        By Sammyvee

        from Sydney, Australia

        About Me Photo Enthusiast

        Verified Buyer

        Pros

        • Clear Optics
        • Easily Mounted
        • Strong Construction

        Cons

          Best Uses

          • Color Correction

          Comments about Tiffen 77mm Circular Polarizing Filter:

          Wow, I never knew how good a polariser can be. This is a must for anyone who shoots swimming events. I use my 5D Mark II, with my 70-200 mm lens.

          If you can get in close, and you will see straight through the water so you also get the hands while under water. This filter stops all lights reflected by the water too. Images are completely different without it.

          Images are slightly darker though, so keep this in mind as you may need to adjust to let more light into the sensor.

          Great price for what you get.

          • Was this a gift?:
          • No

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          5.0

          "General brand" but TIFFEN filter inside

          By makoshphoto

          from ny

          About Me Pro Photographer

          Verified Buyer

          Pros

          • Clear Optics
          • Consistent Effect
          • Easily Mounted
          • Firm Mount
          • Strong Construction

          Cons

            Best Uses

            • Artwork

            Comments about Tiffen 77mm Circular Polarizing Filter:

            Good price.Tiffen filter cost $20 more at BH store.However this filter is "Tiffen filter" inside, and even comes with box of Tiffen.[...]I don't know why this filters are sold as "General brand".

            • Was this a gift?:
            • No

            Comment on this review

             
            4.0

            overall, good quality for the price

            By Hoser

            from Willow, AK

            About Me Photo Enthusiast

            Verified Buyer

            Pros

              Cons

                Best Uses

                  Comments about Tiffen 77mm Circular Polarizing Filter:

                  great for sunny days
                  could be thicker glass

                  • Was this a gift?:
                  • No

                  Comment on this review

                   
                  4.0

                  Simple Effective

                  By Oregon Parker

                  from Portland,OR

                  About Me Semi-pro Photographer

                  Verified Buyer

                  Pros

                  • Clear Optics
                  • Easily Mounted

                  Cons

                    Best Uses

                    • Color Correction

                    Comments about Tiffen 77mm Circular Polarizing Filter:

                    Polarizers are an item that can be very valuable for production. Tiffen makes decent polarizers that are reliable, clean, and fairly durable.

                    • Was this a gift?:
                    • No

                    Comment on this review

                     
                    4.0

                    Does the job for the money

                    By caunguyen[@]

                    from Fremont

                    About Me Photo Enthusiast

                    Verified Buyer

                    Pros

                    • Easily Mounted

                    Cons

                      Best Uses

                      • Color Correction

                      Comments about Tiffen 77mm Circular Polarizing Filter:

                      THis is good at the price compared to other filter at 2x or 3x.

                      • Was this a gift?:
                      • No

                      Comment on this review

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Just what I needed!

                      By MinnieMouse

                      from Boston MA

                      About Me Casual Photographer

                      Verified Buyer

                      Pros

                      • Consistent Effect
                      • Easily Mounted

                      Cons

                        Best Uses

                        • Outdoors

                        Comments about Tiffen 77mm Circular Polarizing Filter:

                        During my first photography course, I was told an essential item for my camera gear bag would be a polarizing filter. I got down to researching them and narrowed it down to a B&W brand filter and this Tiffen filter. I had just purchased a wide angle lens so my budget was a little low. Being the cheaper of the two filters, I went with Tiffen. Let me just say, I don't regret a thing! Great filter! I like taking lots of outdoors and wildlife photography so this filter works wonderfully in bringing out the nice blue skies and eliminating the reflection in bodies of water. The first picture I took with my filter was one of fish in a nearby lake. It's like the water isn't even there! Not one bit of reflection! So far, I have no complaints and highly recommend this filter!

                        • Was this a gift?:
                        • No

                        Comment on this review

                         
                        5.0

                        Works Well

                        By Flyboy123

                        from New Jersey

                        About Me Photo Enthusiast

                        Verified Buyer

                        Pros

                          Cons

                            Best Uses

                              Comments about Tiffen 77mm Circular Polarizing Filter:

                              This filter yields excellent color clarity and functions well.

                              • Was this a gift?:
                              • No

                              Comment on this review

                               
                              5.0

                              How did i live without it?

                              By wolfie

                              from connecticut

                              About Me Pro Photographer

                              Verified Buyer

                              Pros

                              • Clear Optics
                              • Consistent Effect
                              • Firm Mount
                              • Strong Construction

                              Cons

                                Best Uses

                                • Color Correction
                                • Lens Protection
                                • UV Protection

                                Comments about Tiffen 77mm Circular Polarizing Filter:

                                i've been shooting for years, and until i photographed a city through tinted car windows, i didn't realize how useful a filter like this could be! i love it and use it on sunny days.

                                • Was this a gift?:
                                • No

                                Comment on this review

                                 
                                5.0

                                A Must Have!!!

                                By DAS

                                from Seattle, WA

                                About Me Semi-pro Photographer

                                Verified Buyer

                                Pros

                                • Clear Optics
                                • Consistent Effect
                                • Easily Mounted
                                • Firm Mount
                                • Strong Construction

                                Cons

                                  Best Uses

                                  • Color Correction
                                  • Image Manipulation
                                  • Lens Protection
                                  • UV Protection

                                  Comments about Tiffen 77mm Circular Polarizing Filter:

                                  I'm a huge fan of using various filters to achieve the photos I want. I'd much rather nail the photo during the photography process than to have to manipulate it after the fact on the computer. The circular polarizing filter is a must have if you plan to shoot any photos near water or glass. This filter will eliminate a significant amount of reflection and allow you to capture the image you see and want.

                                  • Was this a gift?:
                                  • No

                                  Comment on this review

                                   
                                  5.0

                                  Essential

                                  By Skyline

                                  from Los Angeles

                                  About Me Pro Photographer

                                  Verified Buyer

                                  Pros

                                  • Clear Optics
                                  • Easily Mounted
                                  • Firm Mount
                                  • Strong Construction

                                  Cons

                                    Best Uses

                                    • Color Correction

                                    Comments about Tiffen 77mm Circular Polarizing Filter:

                                    I use this filter while shooting video on my DSLR. I use it specifically to bring out the blue in the sky as well as to decrease reflections of objects.

                                    • Was this a gift?:
                                    • No

                                    Comment on this review

                                     
                                    5.0

                                    Good filter

                                    By GH

                                    from Ohio

                                    About Me Photo Enthusiast

                                    Verified Buyer

                                    Pros

                                    • Clear Optics
                                    • Consistent Effect
                                    • Easily Mounted
                                    • Firm Mount

                                    Cons

                                      Best Uses

                                      • Color Correction
                                      • Lens Protection

                                      Comments about Tiffen 77mm Circular Polarizing Filter:

                                      I like the results I get using this filter. It does a good job saturating colors in an outside setting.

                                      • Was this a gift?:
                                      • No

                                      Comment on this review

                                      (1 of 1 customers found this review helpful)

                                       
                                      5.0

                                      Great filter!

                                      By Stockham Media

                                      from Encinitas, CA

                                      About Me Pro Photographer

                                      Verified Buyer

                                      Pros

                                      • Clear Optics
                                      • Consistent Effect
                                      • Easily Mounted
                                      • Strong Construction

                                      Cons

                                        Best Uses

                                        • Artwork
                                        • Color Correction

                                        Comments about Tiffen 77mm Circular Polarizing Filter:

                                        Completely destroyed all reflections and unwanted shine on my subject in broad daylight. Really helped the picture quality and round out the exposure over the image by removing the hot reflections.

                                        • Was this a gift?:
                                        • No

                                        Comment on this review

                                         
                                        4.0

                                        Good polarizer

                                        By Momotazur

                                        from Providence, RI

                                        About Me Casual Photographer

                                        Verified Buyer

                                        Pros

                                        • Clear Optics
                                        • Consistent Effect

                                        Cons

                                          Best Uses

                                            Comments about Tiffen 77mm Circular Polarizing Filter:

                                            It works pretty good. The only problem is that it is very thin and it is very hard to detach it from the lens.

                                            • Was this a gift?:
                                            • No

                                            Comment on this review

                                            (1 of 1 customers found this review helpful)

                                             
                                            5.0

                                            Creative Breathing Space!

                                            By Jesse Tunison & Toxikc Colour

                                            from Volcano Hawaii

                                            About Me Pro Photographer

                                            Verified Buyer

                                            Pros

                                            • Clear Optics
                                            • Consistent Effect
                                            • Easily Mounted
                                            • Firm Mount
                                            • Strong Construction

                                            Cons

                                              Best Uses

                                              • Artwork
                                              • Color Correction
                                              • Image Manipulation
                                              • Lens Protection

                                              Comments about Tiffen 77mm Circular Polarizing Filter:

                                              Circular Polarizers are Circular Polarizers. But in the end physically I place my filters, lenses, and cameras through the toughest places in Hawaii. Canon filters are the best for Canon lenses but are still pricey for my tastes. Tiffen is the best alternative, and they last longer than the Canon filters. I shoot around the volcanic environments of the Big Island of Hawaii and around ocean environments in The State of Hawaii. This lens allows me to do my job knowing that my images will come out with the creative breathing space I need!

                                              I love this lens.

                                              • Was this a gift?:
                                              • No

                                              Comment on this review

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                                              Filter pouch

                                              Pearstone -  Four Filter Pouch (37mm to 82mm)
                                                • Original: $9.95
                                                • Save: $0.99
                                              • Price: $8.96
                                               

                                              Care & Cleaning

                                              Pearstone -  Microfiber Cleaning Cloth, 18% Gray (7 x 7.9")
                                                • Original: $4.99
                                                • Save: $0.50
                                              • Price: $4.49
                                               

                                              Caps & Wrenches

                                              General Brand -  77mm Filter Stack Cap
                                              • Price: $16.95
                                               

                                              This item is backordered by the manufacturer.

                                              Temporarily out of stock

                                              What's in the Box

                                              General Brand 77mm Circular Polarizing Filter
                                              • 10-Year Warranty
                                               
                                               
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