This is a B&H
Exclusive Lowel Rifa-Lite eX 44 One-Light Kit.
The Rifa-Lite eX 44 is a compact, self-contained, 16 x 16" (40.6 x 40.6 cm), 250 watt AC/DC, collapsible soft light that sets up in a minute or less. The Rifa eX 44's quick-change power cord easily converts for use with professional battery belts, allowing it to work at 12V, 14V and 30V DC, in addition to 120V and 230V AC. It's the perfect complement to today's compact, light-sensitive digital cameras and film stocks.
The eX series of Rifa Lites enables you to change out the fixture's socket, to make use of cooler running fluorescent bulbs. Bulbs are available separately.
This kit includes a 250W/120V bulb, Impact Brand air-cushioned light stand, and soft kit case.