The Sony α (alpha) DSLR-A300 SLR Digital Camera features technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. The camera's 10.2 Megapixel resolution APS-C CCD image sensor and BIONZ processing engine assures that users of all skill levels will produce superb image quality while the Quick AF Live View technology of the cameras variable angle 2.7" Clear Photo LCD Display makes framing your image as easy as it is with a compact point-and-shoot digital camera without sacrificing auto-focusing speed. The Quick AF Live View feature is made possible by Sony's innovative Pentamirror Tilt mechanism that directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Furthermore, the variable angle feature of the display makes it easy to frame scenes from high or low positions that would be difficult to view when using an eye-level viewfinder.

To aid shooting in low light, the camera incorporates Sony's Super SteadyShot image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, and since the image stabilization system is built into the camera body, you'll be able to take advantage of the image stabilization with every compatible Minolta Maxxum and Sony α (alpha) lens ever available. The DSLR-A300 also provides high sensitivity operation at ISO 1600 and 3200 while producing very low noise, plus Sony's D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.

Although the camera is easy to use, the DSLR-A300 still can provide professional level performance and speed. It can shoot about three continuous frames per second when using the optical viewfinder, and the supplied InfoLITHIUM battery provides for fast start-up times, and long battery life - up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode. But even with all of these superb features, the DSLR-A300 is lighter and slimmer than previous models. A comfortable camera grip with an easily accessible mode dial makes shooting with the DSLR-A300 an enjoyable experience - even after hours of location shooting.